Coopronaranjo Deploys a Web-Based Architecture and Improves Customer Response Time by 200%
 
 

Coopronaranjo Deploys a Web-Based Architecture and Improves Customer Response Time by 200%

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Coopronaranjo R.L. is a cooperative for coffee producers that provides coffee toasting, packaging, distribution, sales, and exporting services. Founded 44 years ago with fewer than 100 members in the Naranjo district, it now has more than 1,500 members, mostly small producers. The co-op manages nearly every phase of coffee production, from planting to providing supplies for processing coffee beans, to roasting and exporting. In addition, it offers agricultural technical support.

Coopronaranjo sells its coffee in the Costa Rican retail market under the Café Naranjo (Orange Coffee) brand and exports bean fruit to the United States and Europe.

Facing a need to optimize its financial, accounting, inventory, and supply processes, as well as improve customer relationships, Coopronaranjo decided to migrate from a client-server architecture to one based on the Web. It chose a SPARC T4 server running Solaris, with Oracle WebLogic Suite as the application server and Oracle Database, Standard Edition as a repository for all information related to its coffee sales and distribution business.

With its new architecture in place, Coopronaranjo has improved customer service by reducing response time to requests twice as fast today. Its 1,500 members use the system, from the time they load information, such as data about harvested coffee beans into Oracle Database, Standard Edition from their offices until the coffee is delivered to customers. With Oracle’s SPARC T4, the system now handles approximately 2 million transactions per month, without interruption. Coopronaranjo now has its entire business online and has accelerated the sales process, driving the company’s growth in both the domestic and export markets.

 
 

 
 

Challenges

A word from Coopronaranjo R.L.

  • “No other vendor can give us the stability we obtain from a SPARC T4 server running Solaris, combined with Oracle WebLogic Suite and Oracle Database, Standard Edition. The integration is clean and secure, and the processing speed is unmatched.” ‒ Henry Carvajal Rojas, IT Director, Coopronaranjo R.L.

  • Improve transaction processing from the time that data is entered at members’ plantations until the product is delivered, while moving from a client-server architecture to a stable, secure, robust, and high-performance Web-based architecture
  • Automate uploading of financial, sales, supply, and inventory information, to simplify processes, such as coffee sales and inventory control
  • Improve services to customers, including local supermarkets and foreign coffee bean importers, to increase and accelerate coffee sales volume in all markets

Solutions

Oracle Product and Services

  • Deployed an Oracle SPARC T4 server running Oracle Solaris, moving from a batch-oriented client-server system to a Web-based one, using Oracle WebLogic Suite as an application server, providing the co-op’s 1,500 members with rapid access to online transactions
  • Automated sales and inventory transactions, accelerating response times for clients twice as fast
  • Improved communication among the cooperative’s members by moving the accounting application online and managing it with Oracle WebLogic Suite, increasing sales efficiency for the domestic and foreign coffee markets
  • Accelerated online sales processes, reducing the time needed to access information on total sales to supermarkets from 40 minutes to 6 seconds
  • Enabled members to automate information uploads using Oracle Database, Standard Edition as a repository for 50 gigabytes of data―ranging from the amount of coffee beans harvested to coffee distribution figures, achieving data integrity and security
  • Accelerated management of 2 million transactions a month, relying on SPARC T4 server’s high processing speed and automatic uploading of data to the server

Why Oracle

Coopronaranjo had used Oracle SPARC Enterprise T5120 servers, but it needed more functionality, such as Web applications management and uninterrupted service to customers. When it came time to choose, it didn’t hesitate to migrate to Oracle technology. “No other vendor can provide us with the stability achieved with the SPARC T4-1 server running Solaris, combined with Oracle WebLogic Suite and Oracle Database Standard Edition. The integration is clean and secure, and the processing speed is unmatched,” said Henry Carvajal Rojas, IT director for Coopronaranjo R.L.

Implementation Process

Coopronaranjo had worked with Oracle for more than 12 years. In 2010 it acquired Oracle WebLogic Suite as the applications server for its SPARC Enterprise T5120 server, which also hosted Oracle Database, Standard Edition as an information repository. In late 2011, looking for faster transaction processing, it decided to migrate to an Oracle SPARC T4server, with the help of Oracle Partner CESA.

The company completed implementation in six weeks―on time and on budget. CESA loaded applications in its data center and then deployed the server in Coopronaranjo’s data center, connecting the SPARC T4 to the company’s existing architecture.

Partner

Coopronaranjo deployed its new architecture with the help of Oracle Gold Partner Control Eléctrico S.A. (CESA). CESA installed the database, Oracle WebLogic Suite, and a third-party accounting management application, which Coopronaranjo improved on by using Oracle Application Express.

It also connected the SPARC T4 server to the company’s existing server network, and is virtualizing Oracle Application Server. “CESA did the initial installation in its offices and finished the work in our data center. They gave us good and complete service, with support for all our Oracle products, and they have provided us with excellent response times and a clean integration,” Rojas said.

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