Part of the Bidvest Group, Deli XL is Holland’s leading food distribution company. The organization offers a complete product and solution range for the business-to-business food service market. Deli XL serves more than 30,000 customers with a product range of more than 60,000 items from 800 suppliers. Customers include hotels and restaurants, care facilities, schools, lunch rooms, amusement parks, and conference centers. The company’s products range from fresh and frozen food, to cutlery and cleaning products, as well as services, such as food and beverage concepts, product range analysis, and food service efficiency tools. Deli XL’s has private labels include Deli XL Huismerk, Fresh4You, Kook, Vers&Zo, and Reuser & Smulders.
Deli XL wanted to replace its custom-built legacy Web store with a single, online platform that supports multiple Websites to serve customers better, faster, and more cost-effectively as they place and track orders. It selected Oracle ATG Web Commerce for its new e-commerce platform—enhancing customization capabilities for customer profiles, increasing up- and cross-selling opportunities, and improving the overall customer experience.
“Oracle ATG Web Commerce’s stability and superior functionality made it an easy choice for Deli XL. The solution’s ability to customize proposals for cross- and up-selling purposes, as well as its easy-to-use platform made it our first choice in replacing our legacy e-commerce platform,” said Rene Van Gelderen, director IT and program management, Deli XL.
Oracle partner Mindcurv implemented Oracle ATG Web Commerce, using a step-by-step approach. Mindcurv assisted Deli XL in getting the priorities list right, which allowed the organization to pull off the complete implementation in less than eleven months.