Dialog Axiata Slashes Reporting Time—Delivers Daily Rather Than Monthly Reports for Faster Decision-Making

Dialog Axiata Slashes Reporting Time—Delivers Daily Rather Than Monthly Reports for Faster Decision-Making

  • Oracle Customer:  Dialog Axiata PLC
    Location:  Colombo, Sri Lanka
    Industry:  Communications
    Employees:  3,000
    Annual Revenue:  $100 to $500 Million
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Dialog Axiata PLC operates Sri Lanka’s largest and fastest-growing mobile telecommunications network, providing fixed and broadband mobile and telephony services, international services, and pay television. It has a customer base in excess of 7.8 million subscribers and is one of the largest companies listed on the Colombo Stock Exchange in terms of market capitalization. Dialog operates more than 65,000 retail outlets, nine offices, and 150 service centers across Sri Lanka.




A word from Dialog Axiata PLC

  • "We selected Oracle Business Intelligence Suite, Enterprise Edition as it is a truly web-based tool that empowers over 300 internal users to run analytical reporting and analysis. We can now generate more accurate and faster reports, even on an ad hoc basis, and we receive daily performance updates. This accelerates decision-making and enables us to provide a better service level, overall." – Anthony Rodrigo, CIO, Dialog Axiata PLC

  • Automate enterprisewide data gathering, analysis, and report distribution, such as mobile phone-billing and network-outage summaries, accelerating report generation and reducing IT workload
  • Improve management’s decision-making by enabling faster and more accurate enterprise reporting and performance updates across all business units
  • Enable staff and management to generate operational reports that increase productivity and insight on demand, rather than waiting until the month’s end


  • Saved nearly two weeks per month previously spent preparing the monthly network outage report by automating data-collation and report-distribution processes, improving business insight and freeing time for more detailed analyses of telecommunications services
  • Accelerated customer-complaint resolution and saved nearly three work hours per day by automating the company’s complaint-management unit so senior management receives automatically-generated alerts
  • Enhanced data integrity and reliability enterprisewide by integrating 25 source systems with the enterprise data warehouse
  • Accelerated management decision-making and evaluation by using the proactive detection and alerts functionality for sending daily e-mail alerts of performance updates to regional managers, rather than requiring them to request month-end updates, for example, to request a mobile network outage report
  • Enabled staff and management to generate faster reporting and analyses by delivering 500 business-area executive dashboards and automating enterprise reporting for mobile contracts, sales, and revenue across 65,000 retail outlets and nine offices
  • Empowered staff to generate or modify ad hoc business reports without extensive assistance from the IT team or manual intervention by using self-service, interactive reporting functionality, enabling IT staff to focus on value-added tasks rather than repetitive jobs

Why Oracle

Dialog Axiata selected Oracle Business Intelligence Suite, Enterprise Edition for its high-performance database, extract, transform, load (ETL) capabilities, superior analytical reporting tools, and its ease of integration with Dialog’s existing business-critical systems. 

“Dialog Axiata is a leading telecommunications provider, so our business-intelligence, data-management solution had to be the best in its class. Oracle Business Intelligence Suite, Enterprise Edition is the only truly web-based solution available in the market, and its ability to provide executive dashboard functionality caters admirably to our requirements,” said Anthony Rodrigo, CIO, Dialog Axiata PLC.

Implementation Process

Dialog Axiata’s internal team was involved in all aspects of the implementation and developed all key operational dashboards and reports.


Dialog Axiata engaged WIPRO and Millennium IT to provide support for data modeling, ETL, and some dashboard development during the implementation. Dialog Axiata continues to work with Millennium IT for the ETL monitoring process.