Dibaq a.s. Unifies Sales Planning for Greater Insight
 
 

Dibaq a.s. Unifies Sales Planning for Greater Insight

  • Oracle Customer:  Dibaq a.s.
    Location:  Helvíkovice, Czech Republic
    Industry:  Consumer Goods
    Employees:  130
    Annual Revenue:  Under $100 Million

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Dibaq a.s. is a member of the international Dibaq Group, which specializes in manufacturing and selling pet and livestock nutritional products. Dibaq Group has a presence in 30 countries on four continents. In the Czech Republic, Dibaq supplies its products to more than 1,200 stores.

 
 

 
 

Challenges

A word from Dibaq a.s.

  • “Oracle Hyperion Planning enables us to implement planning processes to suit our specific requirements. It is an open solution that we can modify and scale according to our needs.” – Libor Filip, Corporate IT Manager, Dibaq a.s.

  • Align the group’s planning processes across sales and cost centers, according to unified principles
  • Plan cross-selling efforts, applied to more than 30,000 combinations of consumer goods products and customers each month
  • Enable sales plan development and modification at any level—down to the product, customer, and analytical account levels
  • Integrate bidirectional sales planning, making allocations for production, sales, and future service center costs through activity-based costing and budgeting (ABC/ABB) methods
  • Identify unused capacity in production processes

Solutions

Oracle Product and Services

  • Gained ability to compare plans versus outcomes at all sales report levels
  • Implemented cost-center-based economy with calculations using cost drivers to determine relationships between products and/or customer spending
  • Imported historical data from the data warehouse to execute planning that is based on prior experience
  • Simplified planning changes through various rules as well as batch submission capability
  • Provided a user-friendly environment
  • Created standard reports and ad-hoc analyses in Microsoft Excel with Oracle Hyperion Smart View for Office and Oracle Business Intelligence Enterprise Edition
  • Gained the capability to add planning types to the model

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