Emirates Integrated Telecommunications Company PJSC (EITC), established in 2006 and listed under the brand name “du” on the Dubai Financial Market, is a quadruple-play service provider of mobile, landline, data, and internet protocol television services, including carrier services for communication brands and satellite uplink/downlink services for television broadcasters. Despite being a late entrant into the United Arab Emirates’ (UAE) mobile communications market, EITC successfully competes against incumbent operator Etisalat and manages 8.5 million prepaid subscriptions.
The UAE’s mobile penetration rate of 163.3% (1.63 lines per subscriber on average as of October 2012) is one of the highest in the world, and subscriber growth continues. While the majority of growth is in postpaid subscriptions, the market is still dominated by prepaid subscriptions, which account for 87.4% of all mobile communications customers in the emirates.
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