Etisalat Nigeria has seen unprecedented growth in the Nigerian telecoms industry. It made the first official call on its network in March 2008 and now has an active subscriber base of 15 million customers, generates 46,000 daily new activations, has daily revenues of around US$2 million, and has a 16% national market share. A 3.75G HPSA+ network enables Nigerians to enjoy superfast broadband services for both personal and business needs.
Etisalat Nigeria is part of Etisalat, a leading international telecommunications corporation, catering to consumers, businesses, international telecommunication companies, internet service providers, content providers, and mobile operators. Headquartered in Abu Dhabi, UAE, the Etisalat group is the largest operator in the Middle East and Africa, operating in 18 countries across the region, with a coverage area that reaches more than two billion people. To date, the group’s global subscriber base exceeds over 140 million subscribers through mobile and fixed-line voice and data services. .
Etisalat Nigeria was looking for a more powerful solution to replace its HP server estate and older database deployment, when it first encountered the Oracle Exadata Database Machine at an industry show. The solution’s out-of-the-box, raw performance and scalability coupled with Oracle Communications Data Model’s industry-specific functionality were extremely compelling.
“We knew exactly what we needed to meet and exceed business demands for data, which drove us to assess a few service providers, including Oracle, who genuinely understood our needs, what we hoped to achieve, and how to advise us. I knew how hungry the business was for a new system that could cope with dozens of data sources, not just one. When Oracle said it could be up and running in just eight months, we committed to the idea. Oracle had everything we required—from Oracle Exadata’s uncomplicated, integrated approach, to Oracle Communications Data Model’s industry-specific functionality. Oracle solutions really fit the bill,” said Ajibola Ajia, manager, business intelligence, development and application management, Etisalat Nigeria.
Etisalat Nigeria first conducted internal preparation work to get its old server estate and network environment ready for improvement. Oracle partner Bluechip Technologies installed Oracle Exadata Database Machine in just 48 hours with the help of Oracle South Africa. Full implementation, including deployment of Oracle Communications Data Model and Oracle Business Intelligence 11g, took just eight months. In contrast, the company’s legacy environment took more than two years to implement.
The government of Nigeria encourages its largest businesses to award large contracts, such as Etisalat Nigeria’s extensive systems integration project, to businesses headquartered in Nigeria or with a significant presence in the country. After careful evaluation, Etisalat Nigeria selected Oracle partner Bluechip Technologies, based out of Lagos.
“Because Bluechip Technologies helped us to implement the solution in just eight months, we experienced benefits much sooner than expected. We chose a very good implementation partner, with an in-depth knowledge of the local telco-business intelligence practices and had great technology from Oracle, which created a winning combination,” Ajia said.