Established in 1972, Ford Lio Ho Motor Co., Ltd. is a joint venture between Ford Motor Company and Li Ho Group, specializing in Ford and Mazda automobile dealerships. Headquartered in Taoyuan County, Taiwan, the company developed a car dealer management system in 2003, which it called AutoDMS. This system supports showrooms and maintenance workshops with functional modules, including finance, customer relationship management, and after-sales, service applications.
In 2012, to uphold the company’s Go Further motto, Ford Lio Ho Motor launched a five-year plan to improve customer service and quality control. Its aging IT infrastructure needed a comprehensive overhaul to meet the demands of the AutoDMS system and the five-year plan.
Ford Lio Ho Motor originally planned to update its storage equipment to resolve performance issues for its AutoDMS car dealer system. The company decided to implement Oracle Database Appliance due to its high performing, reliable, and scalable database platform at a lower investment cost.
“We have been using Oracle Database for years, and our management had great confidence that Oracle Database Appliance could deliver the higher performance that we required for our car dealer system, at a reasonable cost. It is a perfect fit because we could easily deploy the system with minimal risk and costs,” said Hsu Chia-Jung, manager, IT department, Ford Lio Ho Motor Co., Ltd.
In March and June 2012, Ford Lio Ho Motor facilitated two proofs of concept to collect performance data and confirm compatibility with the car dealer system.
With assistance from Oracle Consulting, Ford Lio Ho Motor migrated data to Oracle Database Appliance in September 2012. The Ford dealer database went live in October 2012, and the Mazda dealer database came online in December 2012.