Shanghai Fortune Technology Co. Ltd. entered the Chinese electrical component distribution market more than 10 years ago. From a component-based product distributor, it has developed into an integrated-solutions provider in the field of information electronics and personal communication.
Working with the world’s top semiconductor suppliers, such as Qualcomm, Freescale, and Samsung Electro-Mechanics, Shanghai Fortune Technology provides solutions to major domestic manufacturers in the areas of mobile internet, broadband access, and tri-network integration. The company has more than a 70% market share in China’s wireless network and hotspot market, 40% market share in triple-play services, and 20% market share in mobile internet and smart phone WiFi solutions.
To meet the demands of rapid business expansion and intense market competition, Shanghai Fortune Technology decided to build an integrated management platform to improve business efficiency in procurement, marketing, inventory, and financial management. The company also wanted to manage the extremely complex and variable business forms for rebate sales from original manufacturers in the electronic component distribution industry, where speed to market is critical as product life cycles continue to shrink.
“We chose Oracle JD Edwards EnterpriseOne applications because of their capacity to collect, manage, and apply the business data required to effectively manage a distribution business, such as ours,” said Lu Wei, CIO, Shanghai Fortune Technology Co., Ltd. “In addition, since we are planning to implement other enterprise applications in the future, such as business intelligence solutions, Oracle is the natural choice for us. It offers a comprehensive range of management software, enabling us to eliminate the complexity of future system integration.”
In June 2011, Shanghai Fortune Technology began its JD Edwards EnterpriseOne implementation, including procurement, marketing, inventory, and financial management applications. In June 2012, the company launched the new integrated management platform in parallel with the legacy enterprise resource planning (ERP) system. The new JD Edwards ERP system officially went live in January 2013, replacing the legacy system.
Shanghai Fortune Technology engaged MBP Shanghai Software Co. Ltd., an Oracle Platinum Partner, to map the implementation and deploy the JD Edwards EnterpriseOne applications. The project spanned multiple business processes, including sales quotations and pricing, as well as order management, procurement management, inventory, and financial management. It also completed partial customization and development work, as requested by Shanghai Fortune Technology.
“Shanghai Fortune Technology’s ERP project features complex business forms, multiple service nodes, strong industry specificity, and several integrations. MBP Shanghai examined our business processes and provided the most relevant ERP solutions to meet our complex business requirements,” Lu said. “During this process, MBP Shanghai’s implementation team showcased its dedication and professional project implementation skills.”