In 1974, Geoff Fox, a PhD who taught physics at the University of Santa Clara, launched Moto-X Fox, a tiny distribution business for European motocross parts and accessories. Within two years, Moto-X Fox was manufacturing high-performance suspension and engine components for racers looking for an on-track advantage. In the spring of 1977, Geoff Fox created his own privately-owned professional motocross team, Team Moto-X Fox. During the highly-competitive AMA 125cc National Championship series, Team Moto-X Fox riders wore bright red, yellow, and orange race outfits. Handmade by Fox, the clothing became an instant hit, and over the course of the next few years Fox Head, Inc. was completely reorganized to become a major player in the US motocross apparel industry.
Today, Fox remains a family-owned and operated business, with the second generation working full time at the company. During the last three decades, Fox Racing has become an international leader in the youth lifestyle clothing market with its famous Fox Head logo seen worldwide. Constant research, development, and fine-tuning goes into Fox race apparel and performance gear. Through the guidance and feedback of Fox's championship-winning athletes, the company continues to lead the charge by utilizing the best technology and design talent available to enhance and optimize the quality, comfort, and performance of its products.
In 2008, after experiencing an unsuccessful third-party, e-commerce platform implementation, Fox Head sought a best-of-breed replacement. Oracle ATG Web Commerce solutions were well-suited for a midmarket company like Fox Head while providing the scalability needed for continued growth.
Additionally, Fox Head found Oracle Managed Cloud Services appealing because it provides a dedicated team of people to mitigate any issues.
“Oracle Managed Cloud Services provides us with impeccable service and knowledge transfer,” said John Hazen, vice president, Global E-Commerce, Fox Head, Inc.