Geodis Gains 360-Degree View of Key Customer Accounts, Improving Logistic Contracts Management

Geodis Gains 360-Degree View of Key Customer Accounts, Improving Logistic Contracts Management

A logistics provider and wholly-owned subsidiary of SNCF Group, Geodis is a European company with a worldwide scope, ranking number four in its field in Europe. The group breaks through logistics constraints to coordinate all or part of the logistics chain, including air and sea freight forwarding, groupage, express, contract logistics, transport of partial and full truckloads, and supply chain coordination and optimization. This breadth positions Geodis to serve as a growth partner to its customers and provide them with solutions tailored to optimizing material and information flows. Across 67 countries, the company’s 30,900 employees aim to continuously improve their own and their clients’ performance.




A word from Geodis

  • “In less than eight months, we have benefitted from Oracle’s flexible, configurable customer relationship management solution. With Oracle, our 200 key-account sales representatives can effectively manage their sales activities with a consolidated view of their clients across our logistics business divisions.” – Olivier Voisin, CRM Project Director, Geodis

  • Implement a customer relationship management (CRM) solution to better manage key account customers
  • Provide sales representatives with access to consolidated information across all logistics-chain business units
  • Support cross-selling between business divisions and optimize commercial opportunities by sharing projects and initiatives
  • Improve customer relationships


Oracle Product and Services

  • Implemented Oracle CRM On Demand to provide a 360-degree view of key accounts to 200 international sales representative in the logistics-services division
  • Implemented a single, shared-customer repository to enable the sales force to improve key account relationships, identify and manage new sales opportunities, handle calls for tender, and generate consolidated, commercial-activity reports
  • Enabled sales representatives to more effectively monitor sales opportunities by geographical area, type of market, and client, thanks to reporting and analytic capabilities integrated into Oracle CRM On Demand
  • Improved contracts lifecycle management including calls for tender, projects in progress, projects completed, and project timelines using a single, shared, customer repository and reporting functions integrated into Oracle CRM On Demand
  • Reduced the total cost of ownership (TCO) of the CRM infrastructure, including license and server investment, via the implementation of a multitenant cloud solution, hosted in an Oracle data center

Why Oracle

“We chose Oracle CRM On Demand to benefit from a flexible CRM solution that offered rapid deployment and easy administration, with the added guarantee of secure hosting in an Oracle data center,” said Olivier Voisin, CRM project director, Geodis.


Oracle Specialized Partner eFrontech was involved in the planning, project definition, and project-management-support for the implementation, as well as technical production.