GfK Group Retail and Technology ensures Successful Growth with Exadata Consolidation
 
 

GfK Group Retail and Technology ensures Successful Growth with Exadata Consolidation

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GfK Group Retail and Technology’s retail sales tracking solution offers powerful insights into the consumer goods market with data from the world's largest retail network, reporting what's selling where, at what rate. GfK is one of the world’s largest research companies, with 11,000 GfK experts working to discover new insights about the way people live, think, and shop in over 100 markets, every day. GfK is constantly innovating to use the latest technologies and the smartest methodologies to give its clients the clearest understanding of the most important people in the world: their customers.

 
 

 
 

Challenges

A word from GfK Group Retail and Technology

  • "The performance demands of our customers exceeded the capabilities of our legacy hardware environment. Oracle Exadata Database Machine has allowed us to manage our growth and handle additional projects." – Dr. Jens Albrecht, Head of Service Delivery, GfK Retail and Technology

  • Enable customers to access reports, such as worldwide key data for high technology consumer goods, directly from the data warehouse using an efficient and scalable hardware infrastructure
  • Ensure satisfaction for 3,000 users, 50% of whom were customers who had been displeased with the previous environment’s performance
  • Shorten report cycles from monthly to weekly, without a decline in performance
  • Maintain high storage and performance requirements for new projects, such as reports on communications services provided, including a mobile internet usage report
  • Replace existing data warehouse infrastructure, which did not meet performance requirements, specifically in the storage sector
  • Select a solution to address all needs without increasing the total cost of ownership

Solutions

Oracle Product and Services

  • Ensured business intelligence self-service efficiency for customers for the next two years and efficient expansion thereafter ,based on a highly scalable, reliable, and stable data infrastructure
  • Tripled performance by using Oracle Exadata Database Machine while maintaining low total cost of ownership
  • Consolidated 50 distributed data marts into one Oracle Exadata system, thereby improving performance and reducing total cost of ownership
  • Accelerated generation of global reports
  • Implemented reporting for GfK’s mobile internet service in its mobile internet usage report successfully, despite extremely large data requirements
  • Tripled infrastructure performance while maintaining a low total cost of ownership

Resources

Die GfK sichert erfolgreiches Wachstum mit Konsolidierung auf Exadata