Godfrey Phillips India Ltd. (Godfrey Phillips), a flagship company of KK Modi Group, is one of India’s largest premier tobacco manufacturers and a distributor in the cigarette industry. The company’s India operations span the country, with prominence in northern and western part of India and recent forays into West Bengal and countries South of India.
Godfrey Phillips manufactures some of India’s most popular cigarette brands, like FS1, Four Square, Red and White, Cavanders and Tipper. It manufactures and distributes the iconic brand Marlboro under a license agreement with Philip Morris, successfully launched the Symphony and Super Cup Tea City brands, and is active in the highly competitive confectionary segment with Fundamint and Fundagoli. Godfrey Phillips India has also spread its footprint into international markets. Today, its international division collaborates with some of the top players in the global tobacco industry.
Godfrey Phillips India selected Oracle for its unique combined hardware and software solution, delivered pretested and configured for streamlined implementation and rapid adoption.
“We chose Oracle as we wanted a pre-engineered, single vendor solution for hardware and software. Oracle Exadata was the only solution to meet our requirements. Approximately 80% of Godfrey Phillips India’s applications are Oracle products, and strategically it makes sense to partner with a high-performing, quality provider that will continue to deliver business benefits in the long term,” said Venkata Rao, CIO, Godfrey Phillips India Ltd.
Godfrey Phillips India began preparing the business case for server and database consolidation in 2011. After selecting Oracle Exadata, it decided to implement the database machines in two phases.
The company went live with Oracle Exadata Database Machine X2 Quarter Rack on August 15, 2012—in just eight weeks with the help of Oracle Advanced Customer Support Services and Oracle partner M/s Path InfoTech. The first Oracle Exadata machine delivered immediate performance benefits, so the company decided to implement another Oracle Exadata Database Machine X3 Eighth Rack for its SAP and nonproduction Oracle database environments in December 2013.
With three Oracle applications operating on the Exadata platform, including Oracle E-Business Suite, PeopleSoft Human Capital Management and Agile Product Lifecycle Management suite products, Godfrey Phillips experienced significant performance benefits as a result of the consolidation.
Oracle Consulting managed the implementation, including installation, deployment, and data migration from the extraneous servers.
“The experienced local Oracle team explored different options to meet the needs of the business, established and documented the deployment, and provided a concise and valuable process management system. We were very happy with Oracle Advanced Customer Support Services, and we are proud to work with Oracle,” Rao said.