Founded in 1959, Grupo Herval began operations as a lumber company in southern Brazil. Over the years, it has continued to diversify its operations, brands, and product groups. Today, the group has 11 companies operating in more than 20 sectors, including industries, such as retail (such as Taqi, with more 130 stores throughout the country), distribution, wholesale, furniture, chemical, construction, technology, transportation, and financial services.
To achieve the company’s 300% projected growth target, Grupo Herval looked to expand its presence through Taqi Stores’ online sales. It began to invest in digital media, search engine optimization (SEO) and social networks. However, its legacy platform did not provide the flexibility and scalability needed to support promotional activities. It also did not support conversion rate monitoring (monitoring the ratio of Website visits that result in online sales) or assessment tools or allow configurations.
The company chose Oracle ATG Web Commerce as its new e-commerce management system. The results were immediate and measurable. For example, in the first month after going live, the company nearly doubled its online conversion rate and reduced its cart abandonment rate.
Grupo Herval also used Oracle Real Application Clusters to support the company’s enterprise resource planning (ERP) environment, benefitting from higher availability and processing speed, as well as greater scalability and security.
“Several factors drove our selection of Oracle ATG Web Commerce solutions. First, the platform delivers native integration with social networks. We also can use the same platform for multiple Web stores or various interfaces in the same Website. This is important for a company that has more than 20 different businesses. This platform also offers tremendous flexibility that enables us to configure offers for our customers, driving higher conversion rates,” said James Rocha, chief information officer, Grupo Herval.
“The migration went very smoothly. At no time did the site go offline nor were the company’s operations affected. One month after going live with Oracle ATG Web Commerce, the platform was totally stable and functioning perfectly,” Rocha said.
“As the first customer in Brazil to purchase Oracle ATG Web Commerce following Oracle’s acquisition of the company, the Compasso team demonstrated high levels of professionalism and knowledge to move the initiative through to completion, on time and on budget. We are experiencing amazing results with the new platform,” Rocha said.