Grupo Sports World, S.A.B. de C.V. is one of Mexico’s leading operators of family-oriented sports clubs. It offers several plans designed to let all family members engage in sports activities at the same place.
Grupo Sports World has a wide range of sports activities and programs focused on its users’ needs and demands, as well as training, health, and nutrition services. It has approximately 42,000 active members in more than 30 locations and continues to expand throughout Mexico. It was the first physical-activity and sports company listed on the Latin American stock exchange.
The company needed to consolidate its 30 clubs’ budgets into a single system. Individual clubs used Excel spreadsheets, plus another spreadsheet for the general budget, to carry out business financial and inventory planning. After evaluating Oracle Hyperion Planning and SAP, Grupo Sports World selected Oracle because of flexibility, scalability, robustness, and ease of use.
With Oracle Hyperion Planning, Grupo Sports World consolidated financial planning and budgeting information for its 30 clubs—including membership information, costs for towels and other materials, and investments in sporting equipment. The system enabled authorized users from each club to access and share financial information, increase financial planning efficiency, decrease the time needed to prepare the consolidated budget by 33%, and improve the organization’s competitive advantage in the fitness industry by optimizing decision-making capabilities.
After a bidding process between Oracle and SAP, Grupo World Sports chose the Oracle solution, due to its affordability and return on investment.
“Oracle Hyperion Planning met all our parameters for fast and easy deployment, flexibility, scalability, robustness, and quick adoption and cultural change, learning processes and ambitious data mining,” said Marcel Alegria, assistant director of corporate financial planning and BI, Grupo Sports World S.A.B. de C.V.
Grupo Sports World began deploying Oracle Hyperion Planning in July 2011 and put it into production in February 2012. “Working with Oracle Gold Partner Intellego, we carried out a staged implementation process,” said Alegria. “After creating our data warehouse, we deployed the Oracle solution, with participation from our users, including Sports World’s planning department and each sports club’s manager.
“We developed budgeting templates for each business unit in a language familiar to each system user, and, at the same time, we trained users on the solution use. We built business rules and formulations that the users validated, and we automatically connected accounts and routes for budget control—from fixed to variable expenses and inputs, ranging from electrical power to towels,” Alegria said.
Grupo Sports World worked with Oracle Gold Partner Intellego Consulting S.A.P.I. de C.V. to carry out the planning, implementation, training, and live rollout of Oracle Hyperion Planning.
“Intellego scheduled all implementation activities, based on the schedule that Grupo Sports World predefined in its processes for each user—across planning and club management—so users could develop their own budgets. It was a collaborative process between Sports World, Intellego, and Oracle. The solution enables us to optimize financial planning, as well as to maintain equipment supplies—from bicycles to pedals—with templates that we developed with Intellego. This was vitally important for the ability to manage our present and future business,” said Alegria.