Hyatt Hotels Corporation Enhances Its Customer Web Site Experience
 
 

Hyatt Hotels Corporation Enhances Its Customer Web Site Experience

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Hyatt Hotels Corporation is a global hospitality company with widely-recognized, industry-leading brands and a tradition of innovation developed over more than fifty years. Hyatt manages, franchises, owns, and develops Hyatt branded hotels, resorts, and residential and vacation ownership properties around the world. The company’s global portfolio consists of more than 450 properties.

Hyatt needed to provide for flexibility and individuality across approximately 480 property Web sites, while ensuring that all company sites followed standard guidelines and retained the same corporate look and feel. It also wanted to make it easy for staff members at various properties to easily update Web content without requiring IT support.

Hyatt recently upgraded to Oracle ATG Web Commerce 10 to meet these challenges, while improving system stability, security, and site-rendering speed.

 
 

 
 

Challenges

A word from Hyatt Hotels Corporation

  • "Oracle ATG Web Commerce is a great platform that will propel us into the future. It offers agility at the right value." – Mike Blake, Chief Information Officer, Hyatt Hotels Corporation

  • Provide for flexibility and individuality across approximately 480 Web sites while ensuring that all property sites follow standard corporate guidelines and retain the same look and feel
  • Enable users across Hyatt’s various hotels and properties to independently alter and update their own Web content
  • Improve Web management system stability and security

Solutions

Oracle Product and Services

  • Upgraded to Oracle ATG Web Commerce 10 to improve system stability, site rendering time, and security
  • Enabled staff working on 480 Web sites to independently update Web content without assistance from IT
  • Allowed users to tailor sites while ensuring corporate standardization
  • Provided capabilities for 80 languages, out of the box, enabling Hyatt to give Web site guests a more native experience
  • Integrated with Hyatt’s home-grown reservation system, supporting double-digit growth in online reservations each year
  • Extended Hyatt’s Web presence to iPhone and iPad applications, enabling consumers to book trips and peruse site information more easily
  • Kept Web site management costs flat, while adding significantly more features and functionality for users

Why Oracle

Hyatt chose Oracle ATG Web Commerce for its ability to take different sites and incorporate them in a seamless fashion, while integrating outside content as needed.

“Loading content and changing offers with Oracle ATG Web Commerce is absolutely seamless for our users,” said Mike Blake, chief information officer, Hyatt Hotels Corporation.

Implementation Process

Hyatt first implemented Oracle ATG Web Commerce in the early 2000s and upgraded to Oracle ATG Web Commerce 10 in 2010. With the upgrade, Hyatt achieved greater stability and much faster Web site rendering.