Information Resources, Inc. (IRI) delivers powerful market and shopper information, predictive analysis, and foresight that helps consumer goods, retail, and over-the-counter healthcare product organizations to dramatically increase revenue, build brands, and drive growth. It provides market, consumer, and shopper intelligence; retail tracking information; online and offline marketing return-on-investment strategy; pricing, trade promotion, brand-portfolio optimization services; and store-level and merchandising insight and consulting.
IRI has worked with more than 95% of the Fortune Global 500 in the consumer goods and retail sectors. The average length of relationship with its clients is approximately 17 years.
“Oracle Exadata Database Machine provides the industry’s best option in terms of performance, scalability, reliability, manageability, and value,” said Trevor Mason, vice president, technology and analytics research, IRI. “We wanted a solution that would enable us to reduce our total cost of ownership by running multiple workloads in the same environment and one that also could support thousands of users concurrently accessing our data-mart solutions. Other solutions, including Netezza, could not deliver effectively on these requirements.”
IRI first deployed one full rack for its production environment. Based on initial results with Oracle Exadata Database Machine, it deployed another full rack in its production environment and rolled out a quarter rack for development and testing.