JD Sports Fashion plc. is a leading retailer of branded sportswear and fashionwear with 900 stores and online business across a number of retail locations in the United Kingdom, Ireland, France, and Spain. The company owns many top brands, including Mckenzie, Carbrini, and The Duffer of St George, and sells many limited edition and exclusive designs from Adidas Originals and Nike. JD Sports is growing fast—organically and through acquisition—and revenue increased almost 20% in 2011.
JD Sports chose Oracle Exadata Database Machine over IBM for its lower acquisition costs, dramatically higher performance, quicker time to value, and faster return on investment. The company ran proofs of concept for SQL reporting, OLAP reportingand batch processes on both platforms. JD Sports was able to build the OLAP cubefour times faster using Oracle Exadata Database Machine than with IBM x Series.
"Oracle Exadata beat IBM hands-down for performance in every category,” said Barry Loftus, head of business intelligence and application development, JD Sports Fashion plc.