Jurlique Automates Online Ordering and Completes Skincare Product Transactions 50% Faster During Peak Periods
 
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Jurlique Automates Online Ordering and Completes Skincare Product Transactions 50% Faster During Peak Periods

Established in 1985, Jurlique is an Australian manufacturer of natural skincare products. The company operates a 153-acre farm in South Australia, where it uses biodynamic farming techniques to optimize the potency of its plants to create products that offer highly effective results.

Recently, Jurlique has experienced significant growth in online sales in the U.S. When Jurlique’s products were featured on The Today Show in the U.S., the company received 16,000 orders in a 24-hour period, and it took more than one month to settle the orders.

Jurlique quickly realized it needed to automate its online ordering process to cut down transaction processing time and deliver a better service to its customers. This would involve integrating its online ordering application with the JD Edwards EnterpriseOne system to create a streamlined service-oriented architecture (SOA) framework.

SOA has reduced the time it took to complete online product orders by at least 20%, and it accelerates delivery times from order to shipment by 50%.

 
 

 
 

Challenges

A word from Jurlique

  • “Oracle SOA Suite enabled us to cost-effectively deploy new online services in less than six months, and complete skincare product transactions 50% faster during peak sales periods. We will also take advantage of reusable components to build more cutting-edge services in the future.” – Wojciech Peretko, CIO, Jurlique

  • Automate processing Web-based orders to support growth in online skincare product sales, particularly in the U.S.
  • Improve customer service by reducing the weeks of manual processing required to reconcile thousands of daily product orders during peak times, such as Christmas
  • Support sudden spikes in orders due to promotional activities, such as product coverage on television
  • Automate the wholesale product ordering process, from the time a retail customer orders a product online, to when the package leaves the warehouse
  • Enable staff to enter and manage customer orders using mobile devices

Solutions

  • Deployed a service-oriented architecture (SOA), providing real-time orders by integrating Website functions with the company’s core JD Edwards EnterpriseOne Order Processing module without need for custom coding
  • Reduced time to complete online product orders by at least 20% by automating settlement processes
  • Cut the time to reconcile skincare product orders during peak periods, such as special events or Christmas, by 50%
  • Enabled customer service staff to identify transaction failures and resubmit these orders 10% faster
  • Improved transaction data by allowing customers to enter their delivery address or details online, which reduced the number of missed deliveries to almost zero
  • Accelerated delivery times from order to shipment by 50%—reducing it from a minimum of four hours to a maximum of two hours
  • Ensured orders are available in the warehouse and ready for shipment within 15 minutes
  • Allowed skincare product orders placed by 2:00 p.m. to be delivered to customers the same day, extending the cut-off time for same-day delivery by two hours
  • Reduced invoice settlement time from days to seconds by integrating and automating credit card payment and invoice settlement processes with a single merchant payment account
  • Enabled quicker order entry by tracking subscription IDs and storing credit card details when orders were authorized and making this information available for future transactions
  • Sped up deployment through SOA for new online services, improving engagements between the IT department and the rest of the organization
  • Allowed sales staff to process sales orders on mobile devices by using Oracle Application Development Framework 11g and Oracle SOA Suite to build a Mobile Ordering System that is integrated with the JD Edwards EnterpriseOne Order Processing module
  • Improved visibility of enterprise business processes by using BPEL Process Manager to initiate and track processes across applications to identify areas for improvement
  • Allowed just one person from the IT team to easily manage server capacity using Oracle WebLogic Server
  • Redeployed customer service staff in Australia, the U.K., and the U.S. from manual data entry to more active customer-facing roles, due to automation
  • Expected to decrease application downtime and risks related to upgrading to JD Edwards EnterpriseOne 9.1 by eliminating the need to recode interfaces and test customizations
  • Anticipated a reduction in the time to complete server maintenance each month using Oracle Business Activity Monitoring
  • Supported growth in online orders, particularly from overseas markets, as a result of faster, more efficient order processing

Why Oracle

Jurlique chose Oracle SOA Suite Release 11.1.1.5, Oracle WebLogic Server 11g, BPEL Process Manager 11g and Oracle Application Development Framework 11g because the solutions enabled the company to deploy new online services at a low cost.

“Jurlique is a small organization with a limited IT budget,” said Wojciech Peretko, CIO, Jurlique. “The Oracle solutions will support future growth in our organization as we roll out new services for our staff and customers.”

Implementation Process

Jurlique chose Oracle SOA Suite Release 11.1.1.5, Oracle WebLogic Server 11g, BPEL Process Manager 11g, Oracle Application Development Framework 11g, and Oracle Application Development Framework Mobile Client 11g because the solutions enabled the company to deploy new online services at a low cost.

“Jurlique is a small organization with a limited IT budget,” said Wojciech Peretko, CIO, Jurlique. “The Oracle solutions will support future growth in our organization as we roll out new services for our staff and customers.”

The online ordering system—which is integrated with the JD Edwards EnterpriseOne system—was developed between January and June 2011 using Oracle SOA Suite Release 11.1.1.5, BPEL Process Manager 11g, and Oracle WebLogic Server 11g.

During the implementation, Red Rock Consulting worked with Jurlique to develop and test the core online SOA application that enables the JD Edwards system to authorize orders for credit card payments and automatically settle invoices.

The solution also uses credit card subscriptions to safely store sensitive personal information in a service provider database instead of locally in the JD Edwards EnterpriseOne system. This ensures Jurlique is compliant with the requirements of the Payment Card Industry Data Security Standard, which protects cardholder data by making sure companies securely process, store, and transmit credit card information.

The new Web-based wholesale ordering system is being developed using Oracle Application Development Framework 11g and reusing services from the first online ordering system deployment. It is expected to go live in the second half of 2012.

Partner

During the implementation, Red Rock Consulting worked with Jurlique to develop and test the core online SOA application that enables the JD Edwards system to authorize orders for credit card payments and automatically settle invoices.

The solution also uses credit card subscriptions to safely store sensitive personal information in a service provider database instead of locally in the JD Edwards EnterpriseOne system. This ensures Jurlique is compliant with the requirements of the Payment Card Industry Data Security Standard, which protects cardholder data by making sure companies securely process, store, and transmit credit card information.

The new Web-based wholesale ordering system is being developed using Oracle Application Development Framework 11g and reusing services from the first online ordering system deployment. It is expected to go live in the second half of 2012.

Red Rock Consulting developed the online ordering system integration and had it ready for testing in only a few days. Since then, the organization has helped build more proof-of-concept and production applications.

One of these applications is a shipment notification system, which instantly sends e-mails to customers when shipments are recorded in JD Edwards EnterpriseOne, and a dashboard that illustrates order-processing flows in real time.

Red Rock Consulting also integrated a system used at Jurlique’s warehouse in the United Kingdom with JD Edwards EnterpriseOne to process sales orders and receipts in the warehouse.

“We have been impressed by Red Rock Consulting’s technical staff and its ability to create new applications so quickly,” said Peretko. “Its experience was very useful, as we don’t have this sort of expertise in-house.”