Lafarge is a global leader in construction materials manufacturing, operating in 64 countries. It is the world’s largest cement producer, second largest provider of aggregate construction materials, and the fourth largest concrete manufacturer. The company developed and operates the first research center for construction materials.
Lafarge selected Oracle CRM On Demand over three competitors due to its software-as-a-service (SaaS) model. This approach is well-suited for the group’s many units―each the size of a small-to-medium-size enterprise―which do not have the financial and human resources required to purchase and manage servers and complex IT environments. The seamless integration of Oracle CRM On Demand to Lafarge’s JD Edwards EnterpriseOne environment was also an important factor in the decision process.
“The Oracle CRM On Demand SaaS model enables us to take advantage of all the CRM functions we need today―sales force automation, customer segmentation, and customer care― while ensuring that its functional scope can expand to meet our future requirements. And, we are not trapped into any technology since we are just subscribers,” said Nicolas Bouffier, project management officer for the Lafarge CRM Program.
The customer relationship management (CRM) initiative was the first SaaS project for Lafarge. It created a CRM skills center to coordinate a simultaneous rollout across several countries. The company, working with its partners and using the skill center’s resources, rolled out the CRM solution rapidly, averaging six-to-eight weeks per country.
Lafarge worked with two partners on its CRM initiative. Logica Business Consulting helped Lafarge to select the appropriate solution and draft functional specifications. Capgemini then is responsible for deploying the solution and provide ongoing user support.
“On the strength of its good understanding of our business issues, Logica Business Consulting provided the appropriate help by choosing the Oracle CRM on Demand solution thanks to the Sales Force Effectiveness models produced,” Bouffier said.