Maaii, Limited, a leading integrated communications application service provider, is the first provider in China to offer an IP Multimedia Subsystem (IMS) -based over-the-top (OTT) voice and messaging service. The company turned to Acme Packet to accelerate the deployment of this cloud-based service.
After a thorough evaluation process, Maaii deployed Acme Packet Net-Net Session Director session border controllers (SBCs) as the foundation for its global OTT communications service. The SBCs protect and control the access and interconnect borders of the Maaii network, as well as fulfill the IMS Proxy Call Session Control Function (P-CSCF). The simplified and scalable solution provides Session Initiation Protocol (SIP) session security and interoperability functions for high-definition (HD) voice and instant messaging (IM) mobile apps on both iOS and Android™ platforms, and also enables Maaii to support SIP-based push video and image advertisements in a highly scalable and efficient manner. The solution also serves as the cornerstone for future features such as interactive video, hosted contact center, and other rich media communications.
By enabling straightforward integration with infrastructure elements from Huawei and diverse SIP endpoints, the Net-Net Session Director’s comprehensive protocol interworking and normalization capabilities allow Maaii to streamline service deployment, accelerate time-to-market, and extend previous infrastructure investments. In addition, the solution’s extensive security feature set helps Maaii mitigate risks, safeguard user confidentiality, and ensure high service availability by protecting against system overloads and malicious attacks, and by encrypting signaling and media streams.
Thanks to Acme Packet, Maaii was able to meet its aggressive launch schedule while minimizing upfront cost and risk. The global service—built to support millions of subscribers—was deployed within eight months of purchase. The service enables Maaii to expand into new global markets, generate new revenue streams, and compete directly with traditional service providers and Internet-based voice and messaging services. Going forward, the Net-Net Session Director will allow Maaii to extend its cloud-based service offerings and forge roaming agreements and other business relationships with other service providers, efficiently and cost-effectively.
This story was originally published on www.acmepacket.com.