MagtiCom Increases Online Communications Services Availability, Speeds Monthly Billing by 4x, and Cuts Database Ownership Cost 40%

MagtiCom Increases Online Communications Services Availability, Speeds Monthly Billing by 4x, and Cuts Database Ownership Cost 40%

  • Oracle Customer:  MagtiCom LTD
    Location:  Tbilisi, Georgia
    Industry:  Communications
    Employees:  More than 1,000
    Annual Revenue:  $100 to $500 Million

Founded in 1996, MagtiCom LTD is a leading telecommunications company in Georgia, offers mobile and fixed telecommunication services—both voice and data—to all regions of the country. The company’s network covers 98% of Georgia’s populated territory and serves more than 2 million active subscribers. MagtiCom is also the largest contributor to the country’s economy, and was the first company in independent Georgia’s history to have transferred more than 1 billion Lari (Georgia’s currency) in tax payments alone. In 2012, the company became the country’s first satellite broadcasting operator by launching MagtiSat to provide high-quality television broadcasting throughout Georgia. In December 2013, MagtiCom began offering three of its own new movie channels, becoming a broadcaster as well as a satellite operator. Today, MagtiCom is the only communications company in Georgia offering quadruple play, which includes mobile telephony, fixed telephony, internet, and television.




A word from MagtiCom LTD

  • “Our implementation, conducted by Oracle partner UGT, was the first Oracle Exadata deployment in [the country of] Georgia. Thanks to Oracle Exadata Database Machine, we have substantially increased our customer service levels while optimizing our database cost-performance ratio.” – Shota Gvinianidze, CIO, MagtiCom LTD

  • Minimize outage impact on online service availability for more than 2 million telecommunications customers to reduce unmanageable call levels to the customer care hotline, maintain successful answer rates at above 50% and improve customer satisfaction
  • Optimize database performance to handle load increases, due to a growing customer base and expansion of services, such as satellite television
  • Reduce database-licensing fees and simplify database administration by consolidating databases used for roaming, online billing, and customer care, as well as prepaid and postpaid communications services


  • Deployed Oracle Exadata Database Machine to reduce database licensing costs, significantly improve service levels to 2 million telecommunications customers through high performance and database reliability, and simplify administration and maintenance
  • Consolidated databases used for roaming applications, prepaid and postpaid services, online billing and customer care onto a single database on Oracle Exadata, reducing database complexity and saving 40% on overall solution cost
  • Increased database availability with failover occurring in seconds, compared to the previous year in which four outages required the IT team to spend several hours on system repair and recovery
  • Minimized online service disruptions, enabling customers to continue to manage accounts or activate new voice or data services—whereas during previous outages, the influx of calls to the customer care hotline temporarily reduced successful answer rates to less than 5% from more than 50%
  • Implemented Oracle Exadata Database Machine to comfortably manage existing database workload, eliminating the need for frequent restarts and providing scalability to increase quadruple play services and expand customer base
  • Reduced time to close monthly billing cycle by 75%, to 1.5 hours from 6 hours, thanks to the increased database performance provided by Oracle Exadata’s powerful engine
  • Used Oracle Consulting’s expertise to choose the most appropriate technology solution, minimizing the time needed for in-house IT staff to conduct numerous proofs of concept and speeding solution delivery by several months
  • Relied on Oracle Consulting’s experience with Oracle Exadata migrations to plan the migration of billing systems onto the Oracle Exadata platform—estimated to be 90% of the total project—ensuring a smooth transition of the production system to Oracle Exadata in just two months, from project start to go-live

Why Oracle

“We assessed three solutions, including one from an alternative hardware vendor. Oracle Consulting suggested Oracle Exadata Database Machine because of the numerous functional advantages of moving to a standardized engineered platform, and because Oracle technologies increase hardware performance and reduce costs and other expenses related to electricity, cooling, and physical space. Oracle Exadata was the best solution on paper, and Oracle Consulting demonstrated through various testing scenarios, how the practice matched the theory,” said Shota Gvinianidze, CIO, MagtiCom.

Implementation Process

“In my experience, it is extremely rare that everything goes according to plan, but the implementation went exactly how Oracle predicted. Given Oracle’s unique position in the market with standards-based software and hardware working together, it’s highly unlikely we could have achieved the same level of implementation success or speed with a different vendor,” said Gvinianidze.


MagtiCom selected Oracle Partner UGT for its Oracle Exadata implementation.

“UGT consultants helped to ensure the right people from Oracle were involved in the process to provide the appropriate level of support for the project. UGT did a first-class job, enabling us to complete the implementation on time and within budget,” said Gvinianidze.