Massimo Zanetti Beverage USA is among the nation’s largest coffee roasters, with nationally recognized retail brands, including Chock full o’Nuts, Hills Bros., Segafredo Zanetti, MJB, and Chase & Sanborn. With its U.S. headquarters and state-of-the art manufacturing facility located in southeastern Virginia, the company produces proprietary and private label coffee, tea, and drink mixes for customers in retail and food service channels throughout North America and around the world. In addition, Massimo Zanetti Beverage USA franchises Chock full o’Nuts Coffee Shops and Segafredo Zanetti Espresso Cafés. Massimo Zanetti Beverage USA is part of the Massimo Zanetti Beverage Group, the world’s largest privately-owned coffee group that includes nearly 50 companies operating in approximately 100 countries.
To support its growing business, Massimo Zanetti Beverage USA needed to streamline operations, enhance financial performance, secure better visibility and control of its distribution lifecycle, optimize trade promotion spend, and improve demand planning.
The company deployed Oracle’s Demantra and JD Edwards EnterpriseOne applications solutions to meet its goals. Using the Oracle solutions, Massimo Zanetti has a single, scalable platform that delivers enhanced, user-friendly manufacturing, logistics, financial management, trade promotions management, and forecasting capabilities. By consolidating processes critical to its consumer packaged goods business on Oracle software, Massimo Zanetti has eliminated the cost of maintaining and hosting more than 50 pieces of standalone software, achieving a return on investment greater than 25%.
The new integrated business planning environment has also enabled Massimo Zanetti to minimize excess coffee inventory. In addition, by standardizing on a single planning tool, users now have real-time access to valuable data through an easy-to-use self-service environment, which helps them improve forecasting accuracy and decision-making. With enhanced planning capabilities and streamlined operations, Massimo Zanetti has strengthened its ability to deliver superior value to its customers.
Massimo Zanetti Beverage USA completed a competitive review of vendors—a process that looked at 23 different factors—and ultimately chose Oracle over SAP and Infor to replace its heavily customized legacy enterprise resource planning (ERP) platform and disparate demand planning point solutions. The company found that Oracle’s lower total cost of ownership, return on investment, and ease of use set it apart from other vendors.
“As a rapidly growing midsize business, it is critical that we have clear visibility into our inventory and can accurately forecast demand, ,” said Bob Ashford, vice president of information technology & planning, Massimo Zanetti Beverage USA. “We chose Oracle’s JD Edwards EnterpriseOne and Oracle’s Demantra applications over tools from SAP and Infor Software Solutions because Oracle offered the most complete, integrated, and scalable solutions to meet our complex consumer packaged goods and manufacturing needs. The quality of Oracle’s applications is the best we have ever seen.”
Demantra’s consistent ranking as the leading demand management solution for midsize manufacturing businesses was another important selection factor, according to Ashford.
“Oracle’s comprehensive trade management solution helps us to manage the entire process—from annual planning to account execution to trade optimization and settlement. It is the Swiss army knife of trade promotion software,” Ashford said.
Working with Oracle PartnerNetwork (OPN) Gold partner BRIJ and OPN Platinum partner MetaChain, Massimo Zanetti completed the implementation on time and budget, in just seven months.