Modix GmbH is a leading provider of IT-based marketing and sales solutions for the automotive industry, with a presence in Germany, Italy, France, Spain, Austria, Portugal, and the Benelux countries. With MODIX, its Web-based, all-in-one solution for the automotive industry, the company combines vehicle administration, Website, and marketing applications (such as cross-media, online-to-print solutions) in a single, online product––helping car manufacturers, traders, and publishers to improve marketing and sales activity effectiveness across all major sales channels, including transaction platforms, online auctions, newspapers, and business-to-business (B2B) and business-to-consumer (B2C) platforms.
When Modix launched in 2000, it required a scalable, reliable, and easy-to-deploy open source relational database as the foundation for its B2B and B2C online platforms. Modix selected Oracle’s MySQL Database with the objective of becoming Europe’s leading platform for online and cross-media sales and marketing of used automobiles.
Today, MySQL Enterprise Edition successfully supports a wide range of data-repository use cases for MODIX, including a flexible content management system for storing features and images of several hundred thousand used cars, a highly optimized car search engine, and cross-media online-to-print solutions. Many satisfied customers––such as Volkswagen, Audi, Peugeot, Toyota, and Jaguar––benefit from the company’s user-friendly and practical solutions, which combine vehicle management, Website marketing, and pioneering marketing applications in a market-proven product.
"We initially chose MySQL, based on its ranking as the leading open source relational database on the market," said Daniel Jungbluth, chief technology officer, Modix GmbH. “We moved to Oracle’s supported version because we require complex configurations to achieve the highest performance for our content management systems. Our job is to invent and develop solutions for the sales and marketing professionals in the automotive industry, and to do so we need a reliable foundation and peace of mind. MySQL Enterprise Edition provides just that: top performance for our state-of-the-art online solutions. We also benefit from many knowledgeable programmers in the market, and Oracle’s comprehensive support.”