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A privately held, global company, Munchkin Inc. creates baby and toddler products that make life easier for today’s parents. Founded in 1991, Munchkin places great emphasis on innovation, redefining what baby products can achieve. The company has won more than 40 industry awards, including multiple wins of the coveted Target Corporation Partner Award of Excellence, the United Kingdom-based ASDA Stores partnership award, and the Toys “R” Us 2011 Vendor of the Year award.
The company has grown rapidly, posting more than a 20% year-over-year increase in revenue for the last five years. During that time, it has expanded its product lines, markets, manufacturing operations, and retail partner base. Today, Munchkin manufacturers many of its products in Asia, counts the world’s leading retailers as its customers, operates numerous distribution centers around the world, and processes 90% of its orders via electronic data interchange (EDI). The company found that it required an upgraded enterprise resource planning system to meet emerging needs related to its increasingly global operations.
Munchkin first deployed Oracle E-Business Suite in 2004 and upgraded to Oracle E-Business Suite Release 12.1 to benefit from new functionality, such as multiple-organization hierarchies, subledger accounting, and expanded intercompany transactional capabilities. It also wanted to remain current on support for its vital enterprise applications. Further, Munchkin looked to create an optimal environment for deploying Oracle’s Hyperion enterprise performance management applications and, later, Oracle Fusion Applications.
Today, the juvenile-product manufacturer is taking advantage of Oracle E-Business Suite Release 12.1 to reduce customizations, further accelerate and enhance business process efficiency, improve warehouse management, and streamline financial management across the global company.
Munchkin worked with Hitachi Consulting to plan and execute the upgrade, in conjunction with Munchkin’s hosting provider. The project, which involved upgrading a single instance of Oracle E-Business Suite across the company’s global operations, took approximately six months and came in on budget. Munchkin’s strategy was to use existing Oracle E-Business Suite 11i functionality in the Release 12 environment and take advantage of new features and functionality on an as-needed basis, without jeopardizing the go-live date.
“As Hitachi Consulting is a member of the Oracle Partner Network, we selected the firm as our Oracle E-Business Suite Release 12.1 upgrade partner. The group has numerous Oracle specializations, and its Release 12 experience, technical expertise, staffing model, and understanding of our needs and expectations helped set the stage for us to continue reaping the benefits of our Oracle E-Business Suite investment for years to come,” said Philippe Brisset, senior director of IT, Munchkin Inc.