Natura Cosméticos S/A (Natura Cosmetics, Inc.) is Brazil’s largest manufacturer of cosmetics and beauty products, which are distributed via a direct sales model. It ranks fourth in Latin America’s beauty and hygiene industry and 13th in the world.
Natura also has a presence in Argentina, Peru, Chile, Mexico, Colombia, and France—where it operates a store and a satellite technology and research center. Its sales force includes 1.36 million consultants—1.13 million in Brazil and nearly 230,000 abroad.
To maintain double-digit sales growth—which it has attained over the last several years, including a 21% increase from 2010 to 2011—Natura needed to more efficiently integrate its enterprise resource planning (ERP) system with customized Java applications that were critical to its business. By combining Oracle WebLogic Suite 11g with Oracle WebLogic Server, Enterprise Edition, the cosmetics manufacturer ensured scalability through virtualization to handle nearly 110,000 online orders daily by internet.
“We chose Oracle WebLogic products because we have used Oracle’s platforms, servers, and database for years and trust this proven infrastructure with our critical applications. Furthermore, the performance and scalability of this environment ensures a good cost-benefit ratio.” – Mauricio Martinez, IT Architecture Assistant, Natura Cosméticos S/A