Netshoes Records 60% Increase in Visitor Traffic with New E-Commerce Platform
 
 

Netshoes Records 60% Increase in Visitor Traffic with New E-Commerce Platform

  • Oracle Customer:  Netshoes
    Location:  São Paulo, Brazil
    Industry:  Retail

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Netshoes is an online sporting goods store with more than 10 years in the industry. According to e-commerce measurement source comScore, it is the second-largest e-commerce operation in Brazil and the largest in sporting goods. It delivers more than 20,000 sports and leisure items to all parts of Brazil through its site and call center.

Dedicated to breaking records and delivering innovation, Netshoes wanted a stable and scalable e-commerce platform that would offer its customers an individualized shopping experience. The company found Oracle’s ATG Web Commerce to be the answer to these demands. It deployed this robust solution to ensure trouble-free operations during the upcoming 2014 World Cup games and the 2016 Olympics—two major sporting events that will take place in Brazil bringing f new opportunities for growth.

 
 

 
 

Challenges

A word from Netshoes

  • “We have found Oracle’s ATG Web Commerce to be the pioneering solution we were seeking for our business. With this solution, we offer an individualized experience for each customer, as it customizes the site according to his or her profile and needs.” – Walter Hildebrandi, Chief Information Officer, Netshoes

  • Adopt a stable and scalable e-commerce platform to support the sporting goods retail site’s growth—especially as the company prepares for the 2014 World Cup and 2016 Summer Olympics, both which will be held in Brazil
  • Find an innovative online sales solution that would allow Web pages to be customized according to user profiles to ensure each customer has a unique shopping experience
  • Obtain real-time performance monitoring tools for the sports and leisure e-commerce portal’s marketing campaigns

Solutions

Oracle Product and Services

  • Worked with Oracle Partner Object Edge to migrate the Netshoes sporting goods shopping site to the Oracle ATG Web Commerce platform within deadline and budget, commencing use of the robust and innovative solution to increase and improve sales
  • Made it possible to offer customers a personalized shopping experience as the platform displays products that fit the user’s profile on the navigated pages (such as sex, age, favorite team, and other interests) based on his or her login information, link to the site, search history, and viewed items
  • Established a bond between customer and Netshoes, leading to a 60% increase in site traffic—reaching 5.1 million visits per month in June 2011 compared to 3.2 million visits in June 2010
  • Set up an internal team and infrastructure to maintain the platform within the company instead of outsourcing system management
  • Gained the scalability and expanded functionality needed to optimize opportunities presented by two major sporting events that will take place in Brazil and should enable the company to grow even further
  • Meticulously identified each customer’s profile by combining Oracle ATG Web Commerce with Oracle Business Intelligence Suite, Enterprise Edition Plus, enabling Netshoes to offer customized services for each profile, such as launching targeted e-mail marketing campaigns with exclusive offers from each customer’s favorite teams
  • Delivered product and marketing management reports in real time using Oracle GoldenGate, which replicates visitor data, user behavior, campaign effectiveness, and sales performance —data that was not available until the following day with the legacy system

Partner

“With Object Edge, we found more than a partner. It exceeded our expectations and demonstrated great commitment to our project’s success. Despite a time zone difference of up to six hours, we could count on Object Edge’s team whenever we needed them,” said Walter Hildebrandi, Chief Information Officer, Netshoes.