Netshoes is the largest sporting goods and leisure e-commerce site in Latin America. With operations in Brazil, Argentina, and Mexico, its mission is to offer the best online shopping experience, supported by technology and constant innovation.
The company was founded by Marcio Kumruian who opened the first São Paulo store in 2000. Two years later, he decided to launch the first online, sporting-gear store in Latin America. Today Netshoes is 100% online, and it distributes the National Basketball Association (NBA), Oakley, Puma, Havaianas, Timberland, Topper, Mizuno and Globo Esporte brands. It is also the official soccer club store for several teams, including Corinthians, São Paulo, Palmeiras, Santos, Bahia, Cruzeiro, Vasco, Coritiba, Chivas, Pumas, Monterrey, Club America and Cruz Azul.
The company has been gearing up to meet increased demand as Brazil prepares to host two of the sporting world’s biggest events—the 2014 World Cup and the 2016 Summer Olympics. As part of these efforts, Netshoes’ IT department is restructuring to enable the company to grow rapidly without compromising service quality.
The online retailer implemented Oracle ATG Web Commerce and has increased its sales conversion rate by improving the customer shopping experience. To support this solution, the company decided to migrate to Oracle Exalogic Elastic Cloud, which ensured a highly scalable, available, and robust environment.
“We chose Oracle Exalogic Elastic Cloud due to the possibility of reducing our total cost of ownership (TCO) and improving our Oracle ATG Web Commerce application performance, which is now vital to our operation. In addition, Oracle has actively participated in the migration process, supporting us and allocating resources from Brazil and abroad to conduct concept testing and to help us comply with the timeline.” said Jesus de Francisco Garcia, director of IT infrastructure, Netshoes.
Netshoes migrated to Oracle Exalogic Elastic Cloud in less than three weeks, without any downtime, and it immediately realized benefits.
“To reduce risk, we performed a concept test in which we created a test environment to carry out the migration. This required high-level planning and was only possible thanks to the great support we got from Oracle,” Garcia said.
“The Object Edge team was very competent and involved in our business, helping us to define and guide all stages of the migration and with a high level of knowledge to support the successful implementation and operation of our new hardware platform. This has enabled us to run more effective sales campaigns and continue to increase conversion rates” Garcia said.