PAYBACK GmbH operates the largest marketing and couponing platforms in the world—with more than 50 million subscribers in Germany, Poland, India, Italy, and Mexico. PAYBACK enables consumers to collect points in Germany at 40,000 points of sale with a single card—offline, online, and mobile channels. Subscribers can redeem points for vouchers, rewards, airline miles, or they can donate them. In 2013, customers in Germany collected points worth approximately US$240 million—96% of which have been redeemed by customers for rewards.
“PAYBACK chose Oracle Database to build a reliable foundation for its marketing and couponing activities when the company was founded more than 10 years ago. For the entry into the Mexican Market, Oracle NoSQL Database secured the much needed scalability and data availability that allows us to achieve synchronous communication across all channels—offline, online, and mobile—and combine service coverage and personalization in an optimal manner. This way, we run couponing campaigns that address customers with the right message at the right time and the right place and maximize campaign return on investment,” said Frank Püchl, senior data architect, PAYBACK GmbH.