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Pixartprinting, a Venetian company, founded in 1994 by Matteo Rigamonti, is now the largest Web-to-print services player in Italy and all of Europe. It specializes in providing online printing services for small print products (such as magazines, catalogs, postcards, stickers, labels, and brochures), larger products (including high resolution reproductions, posters, billboards, banners, and displays), packaging, and much more.
Pixartprinting is a young company with a well-defined growth path. In 2000, its decision to switch from being a simple service bureau for print shops to a provider of online printing services enabled the company to grow, both structurally and in profits. To support its new structure, the company decided to adopt MySQL as a database solution. MySQL immediately provided new features aimed at increasing production volume, for example automatic management of all prepress phases, and the constant monitoring and gathering statistics of the whole production chain. Today, Pixartprinting has approximately 250 employees that provide 24/7 service to its portfolio of 120,000 clients—60% which are in Italy—and the company processes an average of 3,800 orders per day. MySQL improved efficiency by sorting orders, ensuring accuracy and timeliness, and organizing customer data—enabling the company to maintain an annual growth rate of more than 40% in recent years.
Pixartprinting had very limited budget. In addition to evaluating MySQL, the company examined Microsoft, Sybase, and PostgreSQL, an open source solution—all of which would have required more system management time. The Microsoft solution was too expensive and not stable. With MySQL, Pixartprinting has a high-efficiency and productive system at a cost that is 94% lower than Microsoft and 98% lower than Sybase.
"We chose MySQL due to its safety and performance, as well as the reliability of Oracle as a long-term partner," said Rodrigo Padovan, IT manager, Pixartprinting. "Moreover, MySQL is much faster, more stable, and easier to use, compared to other databases on the market."
“The implementation process took place in two phases—product selection and deployment. Our IT team has received support from the Oracle MySQL consultant in every step of this evolution, and receiving this quality consultancy helped leverage existing resources to exceed our goals.”