Radio Flyer has been an American Classic for more than 95 years, creating a legacy of toys that continue to spark the imagination. Radio Flyer is a privately held company based in Chicago, IL, and is a leading wagon and trike maker in the industry. Since the creation of the Original Red Wagon that lent the company its name, the brand has expanded to create scooters, bikes, custom wagons, and other ride-on toys for imaginative play. Radio Flyer designs and manufactures more than 100 award-winning products, available in 25 countries.
Radio Flyer needed to replace a 15-year-old enterprise resource planning (ERP) system to support company growth. Moreover, with locations in Chicago and China, Radio Flyer sought to integrate global operations onto a single platform to unify and streamline business processes.
To meet these needs, Radio Flyer implemented Oracle’s JD Edwards EnterpriseOne to increase inventory visibility and ensure access to real-time information during the order fulfillment cycle. Radio Flyer improved supply chain visibility and forecasting, allowing for a lower overall inventory investment without sacrificing customer service. Radio Flyer can now also manage business financials through automated customer and item pricing and cost reporting.
The project also enabled Radio Flyer to launch Build-A-Wagon, the first ever customizable wagon Website, enabling customers to build personalized wagons on Radio Flyer’s site which interfaces directly with the ERP system—providing faster processing, fewer manual errors, and an overall better customer experience. With JD Edwards EnterpriseOne, Radio Flyer improved customer service while providing a platform for future business growth.
Oracle provides a direct match to Radio Flyer’s business requirements. Radio Flyer selected Oracle for its total cost of ownership and continuous support, and with Oracle, Radio Flyer has already automated many business processes and improved visibility into customer order status.
Radio Flyer went live on Oracle’s JD Edwards EnterpriseOne system in September 2011. The implementation took 11 months and was on time and on budget. Today, Radio Flyer has rolled out the system to 30 business users across its supply chain, operations, finance, sales, and product development.
Radio Flyer worked with Oracle Platinum Partner Terillium, an Oracle Accelerate solution provider, as it has vast JD Edwards knowledge and the ability to deliver results. Terillium implemented the system using its Oracle Accelerate solution for JD Edwards Enterprise One, which delivered a single, complete data model with pre-integrated applications and a standard toolset based foundation with no synchronization or replication needed.
“Terillium’s JD Edwards EnterpriseOne implementation enabled our business transformation and produced substantial business benefits. The highly-experienced Terillium team exceeded our expectations, while delivering our project on time and on budget,” said Tom Cesario, chief information officer, Radio Flyer.