Headquartered in Knoxville, Tennessee, Radio Systems Corporation, known as PetSafe, is the industry leader in the management of pet behavior―offering pet training, containment, safety, and lifestyle products. PetSafe introduced the first do-it-yourself electronic fence to the pet market in 1991 and the first wireless fence in 1998. Today, its product lines include kennels and electronic underground fences, bark control systems, a selection of remote training products, pet doors, pet identification collars, heated wellness products, pet feeders, and a growing line of lifestyle products.
Facing a growing demand from online and traditional retailers for its range of pet training and lifestyle products, Radio Systems needed an enterprise application environment that could support complex order requirements and ensure transaction accuracy. The company also wanted to quickly integrate acquisitions into its IT environment and sustain rapid annual revenue growth.
After analyzing available solutions, Radio Systems Corporation implemented Oracle E-Business Suite to create a highly scalable and integrated enterprise resource planning (ERP) environment. Oracle Database 11g with Real Application Clusters delivered 24/7 availability to support global operations. Together, Oracle’s engineered-to-work-together systems provided a world-class IT infrastructure that fully supports company’s goal of reaching US$500 million in annual revenue.
When Radio Systems began to look for an integrated ERP solution, it considered systems from Microsoft, SAP, and Oracle. “We put a user team together and looked at all the plusses and minuses. Oracle E-Business Suite pulled ahead with its robust and flexible supply chain capabilities. In addition, the idea of streamlining vendor management appealed to the team. We now have a single source of truth to which we can look for answers to any business question we are asked. The benefits keep multiplying, making Oracle our preferred IT supplier,” said Roman Havrylyak, ERP Manager, Radio Systems Corporation.
Radio Systems’ Oracle implementation was multiphased, starting with core Oracle E-Business Suite modules in 2006. The company then deployed Oracle’s self-service applications, followed by Value Chain Planning (Demantra and ASCP). Recently, the company went live with its Oracle Exadata Database Machine deployment. Deploying Agile applications and Demantra Real-Time Sales and Operations Planning are ongoing projects that are targeted to go-live in 2013. The company is planning to upgrade to Oracle E-Business Suite Release 12 to optimize its enterprise application environment.