Raisio Group Makes Project Development Status More Visible, More Manageable, and Improves Resource Allocation
 
 

Raisio Group Makes Project Development Status More Visible, More Manageable, and Improves Resource Allocation

  • Oracle Customer:  Raisio Group
    Location:  Raisio, Finland
    Industry:  Consumer Goods
    Employees:  1,500
    Annual Revenue:  $500 Million to $1 Billion

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Raisio Group is an international expert in plant-based nutrition. Its three product areas are foods, functional food ingredients, and feeds. The group’s best-known brand, worldwide, is Benecol®, a product line designed to reduce cholesterol.

To enhance management of its growing food portfolio and manufacturing and business resources, Raisio Food Division wanted to increase visibility into project status for food development and for launching schedules for various products. It also wanted to improve the accuracy and correctness of product data, which was stored on many servers, so that the required data could be transferred from a single repository directly to retailers’ databases and to other customers.

To meet these challenges, Raisio Group implemented Oracle’s Agile Product Data Management for Process and Agile New Product Development and Introduction for Process, as part of Oracle’s Agile Product Lifecycle Management (PLM) for Process enterprise applications. With these new solutions, Raisio has consolidated data and gained real-time visibility into project status and resources, while also increasing product data accuracy and traceability.

 
 

 
 

Challenges

A word from Raisio Group

  • "With Oracle’s Agile New Product Development and Introduction for Process we have gained real-time visibility into the status of our product development projects. Agile Product Data Management for Process has also enabled us to, for example, improve traceability significantly, cutting the time needed to trace a particular food product ingredient from one whole day to just half an hour." – Mira Povelainen, Research & Development Director, Northern European Food Business, Raisio Group

  • Improve product data management by consolidating data and creating better linkage between product recipes and food raw-materials data, which were stored in various separate databases
  • Meet the growing demand for product information data to meet customer requirements and legal regulations
  • Improve traceability to minimize risk and be able to quickly track food ingredients
  • Gain better visibility into resource allocation and improve project portfolio management to support the company’s strategic goals for profitability
  • Obtain real-time visibility into project status for new product development and product launch schedules

Solutions

Oracle Product and Services

  • Implemented Agile Product Data Management for Process and Agile New Product Development and Introduction for Process, as part of Oracle’s Agile Product Lifecycle Management (PLM) for Process enterprise applications, to gain the visibility required to efficiently manage a growing food portfolio
  • Improved product data management by consolidating product recipe and raw-materials data into properly linked databases, which enable identifying the products that have the same recipe, as well as the products containing a particular raw material
  • Avoided errors in package labeling through enhanced version management of product information and consistent product data
  • Reduced the time needed to trace a particular ingredient from a whole day, when done manually, to only half an hour―improving food ingredient tracing significantly and enabling the company to respond more quickly to requests from consumers, NGOs, and other stakeholders
  • Gained the ability to quickly verify if employees are working on profitable projects, in accordance with company strategy
  • Made management of new-product development projects more efficient by obtaining real-time visibility into new-product development project status
  • Enhanced the preparedness and work processes of purchasing, supply chain management, and production staff with real-time visibility into new-product launch schedules, which helps the company to honor promised delivery times for its customers

Why Oracle

“We chose Agile Product Data Management for Process and Agile New Product Development and Introduction for Process because they were the only existing product data management and product development tools made specifically for the food industry, they required no tailoring, and they had a documented track record of success with other companies,” said Mira Povelainen, research & development director, Northern European Food Business, Raisio Group.

Partner

Raisio chose Logica as its implementation partner because the companies have a long history of cooperation. Logica managed the implementation project and was also responsible for developing a data interface between Raisio Group’s internal information systems and those of the national retail chains that sell Raisio’s food products―something that is essential for a food manufacturer.