BBDO Germany GmbH Consolidates Financial and Planning Processes for More Than 50 Agencies
 
 

BBDO Germany GmbH Consolidates Financial and Planning Processes for More Than 50 Agencies

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BBDO Germany GmbH is a network of more than 50 agencies whose constituent members stand for excellent brand management as well as market-oriented and efficient communications solutions. Positioned as the leading advertising agency in Germany, the agencies operate under the holding company’s umbrella and are responsible for successful communications across a wide variety of channels, such as advertising, consulting, customer relationship management (CRM), and public relations.

 
 

 
 

Challenges

A word from BBDO Germany GmbH

  • “With Oracle’s Hyperion solutions we not only have a handle on our financial figures for the entire group and its more than 50 agencies, but we enhanced our complex planning process capabilities. In addition, this implementation has reduced our financial reporting time and decreased our consulting expenses.” – Rüdiger Falk, CFO BBDO Services GmbH

  • Modernize data consolidation—a laborious and error-prone Excel-based process—for more than 50 communications agencies within the holding company
  • Automate balance sheet and profit and loss data compilation, as well as individual agency figures, to meet data quality requirements
  • Reduce time for report production, including format adaptation
  • Develop efficient customer contribution accounting and resource planning across advertising and consulting agencies
  • Enable midyear revision to support a multistage planning process

Solutions

Oracle Product and Services

  • Connected all agencies and subsidiaries to Oracle Hyperion Financial Management to centralize and optimize processes
  • Introduced Web-based agency financial data collection and centralized data storage, accelerating consolidation by approximately 50% while also improving data quality
  • Automated reporting functions completely, saving time and effort for report creation
  • Implemented cross-agency customer contribution accounting—for example, for customers that use two services, such as marketing and CRM—including allocation by sector and automated master data maintenance
  • Developed a complex planning model in only a few weeks, with 20 days of training from Oracle Partner R.S.V.P. Management Solutions GmbH, addressing the challenges through the use of Oracle Hyperion Planning
  • Increased efficiency and transparency of multistage planning processes and coordination across all agencies and subindustries by leveraging new tools for support and workflows

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