Samsung Electronics Gains Ability to Bring Mobile Phones to Market Faster
 
 

Samsung Electronics Gains Ability to Bring Mobile Phones to Market Faster

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Samsung Electronics Co., Ltd is a leading mobile phone provider. The company employs nearly 190,500 people in 206 offices across 68 countries. Samsung Mobile, Samsung Electronics’ mobile communications division, prides itself on developing mobile phones that incorporate cutting-edge technology and providing high quality content and services.

 
 

 
 

Challenges

A word from Samsung Electronics Co., Ltd

  • “We can bring new mobile phones to market faster because we have access to a dedicated Oracle engineering team, using Oracle Java Wireless Client to develop carrier-specific applications. The ability to introduce new phones to the market in a short space of time is vital if we want to stay ahead of the competition in a fast-changing market.” – Seunghwan Cho, Senior Vice President, Advanced R&D Team, Samsung Electronics

  • Improve response to customer demands in the fast-changing mobile phone market to prevent the loss of market share
  • Reduce development time to bring new mobile phones to market faster
  • Simplify product licensing model to ensure mobile phone development can proceed in a timely manner

Solutions

Oracle Product and Services

  • Enlisted the Oracle Mobile and Embedded Solutions Group to provide engineering services and carrier-specific applications using Oracle Java Wireless Client
  • Ensured easy integration with third-party applications as Oracle Java Wireless Client supports the latest Java standards
  • Achieved a faster time to market by using a solution optimized for leading carrier networks and mass-market mobile operating systems, including the Brew Mobile Platform
  • Simplified mobile phone development as Oracle Java Wireless Client is compatible with Java ME SDK, which enables the software to be rapidly integrated with dozens of chipset and operating system combinations
  • Obtained a technological edge over competitors by gaining access to a dedicated Oracle engineering team that can start working before other vendors on new implementation requests
  • Made it easier to deliver rich, interactive user experiences using new Oracle-led technologies, such as the light weight UI toolkit