Founded in 2002, SCI Sales Group is a business-to-business (B2B) telemarketing organization specializing in developing sales opportunities for other organizations throughout Europe. The company’s customers are spread across a range of vertical markets including IT, telecommunications, leisure, and hospitality.
SCI previously used Microsoft Dynamics for customer relationship management (CRM) but the telemarketing team found using that system was time-consuming, cumbersome, and complex. In addition, team leaders were spending a great deal of time—up to one hour each day—collating information to create management reports.
SCI worked with partner BPI OnDemand to implement Oracle CRM On Demand to address these challenges. The company selected Oracle, as it could tailor the solution to meet its specific requirements and would be able to migrate existing customer records over the course of a weekend, limiting downtime.
Since deployment, SCI has seen huge efficiency savings and has addressed its two key problems, reducing time spent on management reports and CRM complexity.
“We replaced Microsoft Dynamics with Oracle CRM On Demand for a number of reasons. Microsoft Dynamics was very static and difficult to use. Oracle CRM On Demand has strong analytics, and it provides dynamic workflows. Because we work with clients in various markets, we needed to track the sales pipeline and sales stages in different ways according to customer requirements. The Oracle solution enabled us to set up workflows that are dynamic, so that each agent can see relevant views based on the campaign they are working on,” said Robert Yuile, chief operating officer, SCI Sales Group.
“The implementation was very smooth because our partner, BPI OnDemand, spent a lot of time planning beforehand. BPI OnDemand identified the workflows that we needed, the reporting requirements, and how to set up users. When it came to the actual implementation, we replaced Microsoft Dynamics with Oracle CRM On Demand in over just one weekend,” said Robert Yuile, chief operating officer, SCI Sales Group.
“Within six weeks of the initial meeting with BPI OnDemand, we were up and running. From an integration point of view, it’s one of the easiest projects I’ve worked on, largely because the product itself is so easy to use and also because of BPI OnDemand’s support,” Yuile said