SKY Deutschland Uses CRM System as Solid Foundation for Future Business
 
 

SKY Deutschland Uses CRM System as Solid Foundation for Future Business

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Sky Deutschland implemented, with the support of Deloitte, Oracle Siebel CRM to manage sales processes, marketing campaigns, logistics and customer services and to speed up and optimize billing processes.

 
 

 
 

Challenges

A word from SKY Deutschland

  • “Switching to Oracle Siebel was an essential step in evolving our sales channel and customer database management systems. It laid solid foundations for progressive, future evolution, as the system supports both day-to-day operations and medium- to long­term decision-making.” – Marcello Maggioni, Senior Vice President, Customer Group

  • Develop a new CRM and billing information system to improve how we manage customers in response to the growing number of subscribers
  • Speed up and optimize billing processes
  • Support users in the activation of smart cards and pay-per-view purchases
  • Refine sales targeting
  • Respond to countless business requirements, which differ according to individual customers’ requirements

Solutions

Oracle Product and Services

  • Coordinated the entire customer transformation program and implemented Oracle Siebel CRM for management of sales processes, marketing campaigns, logistics, and customer services with the support of Deloitte
  • Improved ability to offer new SKY television services to subscribers and offer better support for smart card activation
  • Halved the time required to launch a new commercial proposal
  • Cut IT costs for management of the CRM and billing system by 20%
  • Saved time on billing and payments
  • Decreased the total cost of customer management
  • Eliminated errors entering commercial sales information
  • Increased the systems’ flexibility to support a continually evolving business context

Partner

Deloitte is one of the largest realities in professional services firms. In Italy it now counts 2,800 professionals who assist clients in achieving levels of excellence thanks to the high quality services, multi disciplinary offer, and a widespread presence throughout the country.