Standard Forwarding LLC is a less-than-truckload (LTL) carrier with 17 terminals throughout the Midwest. A wholly owned entity of DHL Freight, the road-freight arm of Deutsche Post DHL, Standard Forwarding provides overnight service within and between Illinois, Iowa, Wisconsin, Indiana, Minnesota, southern Michigan, and cities in Missouri and Nebraska. It operates a modern fleet with 325 tractors and 790 trailers. In 2012, it was named Great Lakes/Midwest LTL Carrier of the Year for the fifth consecutive year in Mastio & Company’s annual Value and Loyalty Benchmarking Study.
Over the years, technology―including onboard systems and track-and-trace capabilities―has been fundamental to the company’s continued success. Standard Forwarding, seeking to improve the efficiency of its document-intensive invoicing process and to expand self-service functionality for customers, worked with Oracle Partner Redstone Content Solutions to transform its invoicing process and customer-service capabilities. Standard Forwarding deployed Oracle WebCenter Content to automate the paper-based invoice creation process, saving approximately US$350,000 annually in processing, paper, and personnel costs. Redstone Content Solutions also created and helped Standard Forwarding launch a new, easy-to-navigate Website with expanded capabilities that enable customers to conveniently manage every phase of the shipment lifecycle from a single location. Redstone Content Solutions used Oracle Application Development Framework (Oracle ADF), Oracle WebCenter Capture, Oracle WebLogic Server, and Oracle WebCenter Content to build the powerful new solution.
Standard Forwarding selected Oracle’s WebCenter solutions because they offer a complete, open, and integrated portfolio of content, portal, and Web experience management technology in a single suite―enabling scalability and streamlined deployment of new capabilities in the future.
Redstone Content Solutions relied on Oracle ADF, which is built on top of Java Platform Enterprise Edition, to create the company’s new content environment. Oracle ADF significantly improves developer productivity with integrated infrastructure solutions for various layers of the application environment.
Redstone Content Solutions has been Standard Forwarding’s strategic consulting partner for nearly seven years. Redstone helped Standard Forwarding to scope and build the company’s new Website, including the many applications that pull information from Standard Forwarding’s enterprise resource planning environment. “As an integral part of our team, Redstone Content Solutions has been instrumental in helping us get to where we are today―using Oracle technology and tools to build a world-class Website, packed with self-service functionality that puts all of the services our customers need at their fingertips. We consider Redstone to be an extension of our marketing, customer service, and IT teams,” said Kevin Mishler, IT director, Standard Forwarding.