Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest-quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. The company is focused on running its business efficiently to deliver a premier customer experience while ensuring cost-conscious inventory control.
Starbucks had built its point-of-sale data warehouse on Oracle technology. This foundation, plus the Oracle OLAP option on Oracle Exadata Database Machine, enabled Starbucks to scale and seamlessly migrate its existing Oracle-based data warehouse to Oracle Exadata to expand insight and facilitate decisions, even with explosive growth in data and the user population.