Synaptics Accelerates Product Innovation with Improved Quality, Insight, and Lifecycle Management
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Synaptics Accelerates Product Innovation with Improved Quality, Insight, and Lifecycle Management

  • Oracle Customer:  Synaptics Inc.
    Location:  San Jose, California
    Industry:  High Technology
    Employees:  850
    Annual Revenue:  $500 Million to $1 Billion

Synaptics Inc. is a leading developer of human interface solutions that enhance the user experience with innovative touchscreen solutions for devices ranging from entry-level mobile phones, to premium smartphones, tablets, and notebook PCs. Synaptics’ product portfolio also includes thin and light keyboard solutions, as well as key technologies for next generation, touch-enabled video and display applications.




A word from Synaptics Inc.

  • “Together, Oracle’s Agile product lifecycle management applications and Oracle E-Business Suite offer an unmatched combination for product lifecycle, quality, and manufacturing management. The integrated solutions are instrumental in our ability to drive faster innovation and higher quality to remain at the forefront of the lightning-fast, high technology sector.” – Sudhakar Parakala, Director, Business Applications, Synaptics Inc.

  • Streamline product design and management to capitalize on rapidly emerging and changing opportunities in the interactive-interface sector
  • Bring innovative products to market faster while minimizing risk by ensuring compliance and quality throughout the product lifecycle
  • Gain visibility into the entire product portfolio to optimize resources and make more informed decisions
  • Ensure that the company’s product lifecycle management (PLM) environment can scale to support a business with a target of US$1 billion in revenue and that uses contractors for 100% of its manufacturing
  • Automate, standardize, and streamline PLM processes to gain and maintain International Organization for Standardization (ISO) certifications
  • Drive continuous improvement in product development, production, quality, and change-order processes with extended analytics capabilities


  • Deployed Oracle’s Agile product lifecycle management applications and integrated them with the company’s Oracle E-Business Suite applications to drive faster cycles for the company’s interactive-interface technologies, ensure product quality, secure and maintain ISO certification, and support its global business growth of 25% each year
  • Reduced manual processes and costs by centralizing and creating a single source of PLM information across a global enterprise that relies entirely contract manufacturers
  • Maintained product, quality, and regulatory information within a closed-loop, corrective-action system that ensures high-quality products and accelerates time to market for interface and touch-screen technologies
  • Allowed the company to automatically track and update quality and product information across multiple departments—from engineering, to operations, to sales—to improve information accuracy, communication, and decision-making
  • Deployed Oracle Product Lifecycle Analytics to gain dashboards that provide real-time insight and support more proactive, instead of reactive, decision-making and faster issue resolution
  • Increased collaboration between offices and partners, and installed a system to immediately notify all parties of emerging issues to reduce risk and minimize delays
  • Reduced the cost of product returns by providing greater visibility into issues
  • Improved ability to track supplier performance metrics and proactively monitor them to ensure they meet company standards
  • Automated core PLM processes, enabling focus on exception management with emphasis on the issues and suppliers that have the greatest impact on the business
  • Improved visibility into and efficiency of the change-order process, as change flows are integrated into modules
  • Achieved quality-management goals and objectives more consistently
  • Improved ability to meet customers’ service level agreements (SLAs) and to analyze supplier adherence to Synaptics’ SLAs
  • Improved control by providing proactive notifications regarding findings, analysis, conclusions, and recommendations; and corrective and preventive actions before hitting SLA thresholds for return merchandise authorization
  • Drove process improvements with the ability to analyze the causes of approval delays
  • Gained comprehensive visibility across product portfolio and phases
  • Established correlation between project aging and revenue that can facilitate future project-prioritization decisions

Why Oracle

“Oracle offers industry-leading enterprise applications and PLM solutions. The ability to purchase powerful solutions with prebuilt integrations that reduce IT complexity from a single and extremely stable vendor delivers a powerful value proposition,” said Sudhakar Parakala, director, business applications, Synaptics.

Implementation Process

Synaptics worked with Oracle Consulting to develop a deployment roadmap based on best practices. Oracle Consulting also helped to replace the homegrown legacy systems and completed the initial deployment on time and on budget.

“Oracle Consulting was instrumental in replacing our legacy processes for managing quality data with a robust, enterprisewide system,” Parakala said.

The company is nearing the end of a six-year, phased enterprisewide implementation that began with creating a foundation with Oracle’s Agile Product Collaboration in 2007 and has expanded annually to advantage of new functionality and modules. Its most recent focus has been on deploying analytical applications to expand insight. It also recently completed an upgrade to Oracle E-Business Suite Release 12.1.