Targetbase Improves Performance Dramatically, Speeds Time to Market and Lowers Total Cost of Ownership for Clients
 
 

Targetbase Improves Performance Dramatically, Speeds Time to Market and Lowers Total Cost of Ownership for Clients

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Targetbase is a data-driven marketing agency that delivers customer engagement through database, digital, and direct marketing expertise. It uses data-driven insight to create powerful brand communications that combine the right messages and tactics through the best channels with optimal timing. The results are strong creative services that drive customer engagements and deliver motivated individuals, ready to take action.

 
 

 
 

Challenges

A word from Targetbase

  • “We’ve always been an Oracle shop, so migration was relatively easy. Going Oracle to Oracle saved us time in not having to rewire apps into a different environment. And the performance improvements have been dramatic and game changing for our business.” – Ed Forman, Chief Technology Officer, Targetbase

  • Boost processing power significantly to support the real-time and evolving mixed processing capabilities and complexities required to deliver sophisticated marketing services for Targetbase customers
  • Increase throughput to get clients to market in a timely manner with the right message to the right audience at the right time
  • Ensure ability to maintain bidirectional dialogue with consumers in all digital channels
  • Gain ability to quickly interpret raw consumer data and enable actionable insight

Solutions

Oracle Product and Services

  • Deployed Oracle Data Guard to ensure client data is secure and recoverable in the event of a system outage
  • Allowed Targetbase to provide more services to its clients by improving throughput
  • Deployed Oracle Exadata Database Machine to improve data processing performance and lower storage costs
  • Achieved up to a 30-fold improvement in the performance of ad hoc database queries
  • Accelerated updates and refreshes to client key performance indicators by nine-fold
  • Decreased the time required for analytical queries from hours to seconds in many cases for faster and more in-depth analysis of client marketing initiatives
  • Reduced data storage costs by up to 30% in many cases, using Oracle Exadata Hybrid Columnar Compression
  • Integrated analytical modeling capabilities with client Web sites, point of sale systems, and enterprise resource planning systems to ensure real-time marketing information