Tech Access was the first Oracle value-added distributor in the Middle East and Africa region. It provides end-to-end business solutions to the enterprise and midsize sectors. Headquartered in Dubai, it has branch offices in Riyadh, Cairo, and a presence in 18 countries across the Middle East, Levant, and North Africa. Believing in a test-before-you-invest approach to IT procurement, Tech Access, in partnership with Oracle, built a US$2 million solutions center in Dubai. Equipped with an Oracle Exadata Database Machine X2-2, Quarter Rack test environment, the solutions center enabled customers, prospects, and partners to test Oracle Exadata Database Machine with their own workloads and assess the business benefits.
Tech Access then invited partners and their end-customers―particularly those working in the key telecommunications, oil and gas, automotive, and manufacturing, retail, and distribution industries―to proof-of-concept (PoC) events to experience the exponential performance potential and rapid return-on-investment (ROI) capabilities of Oracle Exadata Database Machine before making an investment.
Tech Access demonstrated 2-fold to 10-fold database performance gains by comparing Oracle Exadata Database Machine X2-2 against equivalent architecture hardware from third-party vendors.
“Our goal with this project was to enable regional Oracle partners to show end-customers from key industries the power and performance benefits of optimized solutions, featuring Oracle hardware and software. In order to do this, we had to deliver Oracle PoCs that were sufficiently compelling, intuitive, and understandable to convince C-level decision-makers and technical specialists at partner and customer organizations to invest in Oracle technology today,” said Basel Shabby, senior business manager, Tech Access.
Tech Access now provides an outstanding regional evaluation environment that drives Oracle hardware sales by demonstrating the business benefits of raw performance improvements and rapid ROI over competing solutions. In partnership, Tech Access is accelerating Oracle brand awareness in the marketplace and encouraging Oracle hardware sales in future up-selling and cross-selling opportunities.
In return, end-customers have access to the Tech Access solutions center, which enables them to test Oracle Exadata Database Machine with their own workloads and analyze the business benefits before making an investment. This allows for customers to make informed decisions about selecting a database system as they benefit through Tech Access’ partnership with Oracle and its expertise in providing end-to-end business solutions to the enterprise and midsize sectors.
Demand in the local market for Oracle hardware and software systems engineered to work together far exceeds that of any other competing technology vendor. The enormous benefits of engaging in this project with Oracle were amply demonstrated by the proven demand for Oracle hardware in the local market following just four initial PoC events, which resulted in the successful sale of 13 Oracle Exadata units.