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Think Passenger, Inc. enables the world’s leading brands to connect, create, and communicate with key stakeholders online, on mobile devices, and through social networks. Think Passenger communities provide real-time customer insights, which increase the efficiency of market research and cost-effective product and service innovation.
Because of the way consumers communicate on social networks and through mobile devices, Think Passenger’s customers—leading enterprises across many industries—are finding that they must examine traditional segmentation models to improve their marketing success. The typical demographic segmentation—such as age, income, family or no family—is not enough to enable marketers to create high-touch campaigns that reach consumers in their current communication channels. Companies also must look at their customers’ social profiles—the social media communities where they participate, level of activity, participation and communication methods,and whether they are on Twitter or blog—to better understand their customers and meet their needs.
Think Passenger used Oracle solutions—including Oracle Database 11g, Oracle Real Application Clusters 11g, Oracle WebLogic Suite, Oracle Coherence, and Oracle Business Intelligence Enterprise Edition—to create a social brand intelligence ecosystem that integrates third-party social forums with Think Passenger’s private-brand communities. The company now provides its customers with dashboards that help them glean intelligence from unstructured user data and to segment social communities based on any criteria for easier data analysis—ultimately leading to enhanced decision-making.
“As we continued to expand globally, we understood there is no other feasible option for ensuring that our multiple data centers are always up and running. The only known technology I can trust is Oracle. There is simply no other vendor capable of delivering the robust capabilities and performance levels we require,” said Bhatt Vadlamani, chief technology officer at Think Passenger, Inc.
Think Passenger worked with Oracle Specialized Partner Ascentt—an experienced provider of high quality, customer-centric implementations of Oracle Business Intelligence solutions—on the implementation. Ascentt focuses on driving a higher user adoption rate, lower project costs, and fewer implementation risks. The company believes in creatively using technology to build innovative solutions that address industrywide business challenges.
“We initially had some challenges in implementing the Oracle solution, so we brought Ascentt on board, and, within two weeks, they had the platform up and running ahead of schedule,” Vadlamani said.