Tsinghua University School of Economics and Management Processes MBA Applications 80% Faster—Improves Student Service and Satisfaction
 
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Tsinghua University School of Economics and Management Processes MBA Applications 80% Faster—Improves Student Service and Satisfaction

Established in 1984, Tsinghua University School of Economics and Management (Tsinghua SEM) is one of China’s leading education providers. It offers numerous undergraduate and graduate degree programs, such as Master of Business Administration (MBA), as well as 150 training programs for up to 6,000 industry professionals each year. In 2001, Tsinghua SEM partnered with Harvard Business School to launch the Tsinghua-Harvard Executive Training Program. In 2008, it became the first Chinese university to gain management and accounting certification from two of the top global education authorities, the European Foundation for Management Development and the Association to Advance Collegiate Schools of Business.

 
 

 
 

Challenges

A word from Tsinghua University School of Economics and Management

  • "We chose Oracle’s PeopleSoft applications and Oracle WebLogic Portal because they offer the best fit for our business requirements and enable us to gain a strategic advantage in the higher education industry. We achieved complete visibility into the student lifecycle, processed MBA applications 80% faster, and enhanced student service and satisfaction," said Professor Zhu Yan, Associate Dean, Tsinghua University School of Economics and Management.

  • Centralize, secure, and share all student and alumni data, including admissions and alumni services, on an integrated platform to improve process efficiency and staff productivity
  • Enable the university to automate and gain better visibility into student relationships to offer a more personalized experience and increase student satisfaction
  • Build a unified school portal to integrate workflow processes such as MBA admissions and provide easy access to student services, including online enrollment and alumni programs, and to enhance student engagemen

Solutions

  • Responded faster to student inquiries and created transaction-analysis reports 30% faster by providing staff with a single repository for real-time student management and service information, thanks to Oracle’s PeopleSoft Campus Community
  • Processed student applications for MBA programs 80% faster by enabling staff to review documents and interview MBA candidates through the school portal, eliminating the need for additional staff resources and creating a paperless working environment
  • Enhanced student satisfaction by implementing Oracle’s PeopleSoft CRM for Higher Education to gain complete visibility into the student lifecycle—from initial enrollment to alumni status
  • Enabled the university to track student interactions and provide consistent and superior services, such as automatic course scheduling and notification of on-campus activities
  • Improved the student experience by deploying a dynamic and intuitive school portal for students to easily access university information, such as online surveys, course registration, and university announcements—increasing student engagement
  • Increased academic and administrative staff productivity by integrating workflow, such as for marketing, course selection, and exam registration, onto Oracle WebLogic Portal, allowing staff to rapidly manage daily administration tasks for student services and to generate accurate performance reports

Why Oracle

Tsinghua SEM considered several solutions from renowned companies, locally and abroad, but chose an integrated Oracle solution because it offers the best fit for higher education business needs.
 
“We have seen many successful PeopleSoft implementations in the higher education industry, which convinced us that the Oracle solution could help us to achieve a strategic advantage by gaining visibility into the entire student lifecycle,” said Professor Zhu Yan, associate dean, Tsinghua University School of Economics and Management.

Implementation Process

Tsinghua SEM deployed its student information management system and university portal in three phases. Throughout the process, it involved users from various teaching and administrative departments to contribute to the workflow processes for the school portal and ensure a seamless transition to the new platform.

Partner

Tsinghua SEM engaged Oracle partner, Beijing Transvision Consultancy Co., Ltd. to manage and execute the PeopleSoft application implementation. The company also involved another Oracle partner, Beijing HT Horizon Technology Service Co. Ltd. to construct the school portal.

“Beijing Transvision Consultancy’s experience and thorough understanding of the higher education industry ensured a quick, trouble-free implementation and enabled us to derive immediate benefits from Oracle’s integrated platform,” said Yun Tao, deputy director, MBA center, Tsinghua University School of Economics and Management.