Unicoop Firenze, a consumer cooperative with more than a million members, operates in Rome and seven provinces in Tuscany. It distributes consumable goods in accordance with the values underlying the cooperative movement: mutual aid, solidarity, and economic and social progress. Its sales network includes 116 stores, totaling more than 180,000 square meters of retail space under two different names―Coop in Florence and Doc in Rome.
Unicoop Firenze wanted to migrate to a centralized infrastructure to provide marketing and sales functions with complete, shared access to internal, statistical, and socio-economic data from institutional sources, and it wanted to combine an evolutionary location intelligence solution with geo-marketing functions.
The company implemented Oracle Spatial to obtain an advanced location intelligence solution with geo-marketing functions that enable the sales team to analyze local territories, store information, sales, and consumer-member purchasing behavior to optimize sales.
Unicoop Firenze worked with Oracle Specialized Partner BRIDGE CONSULTING SRL to deploy the solution in approximately eight months.