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Vivo (a Grupo Telefônica company) provides mobile telecommunications, cellular, internet, and data transmission services throughout Brazil, focusing mainly on the prepaid and postpaid cellular markets. Nearly 65 million customers in 3,647 of Brazil’s municipalities are covered by Vivo’s network, more than 90% of Brazil’s population. The company’s outstanding services are reflected in the performance and quality indicators provided by the Agência Nacional de Telecomunicações (National Telecommunications Agency or Anatel).
Oracle WebLogic Portal and Oracle Universal Content Management have improved Vivo’s marketing activities because marketing staff can upload new campaigns and launches without the help of the IT department. The Oracle solution also strengthened customer relationships, streamlined customer service, and reduced costs through Web consultations instead of relying on more expensive telephone and in-person visits to local offices.
“Oracle Partner Compasso lived up to its reputation by proposing thoughtful solutions to the challenges we faced. With Compasso’s support, we came to the conclusion that it was more important to initially apply the implementation of the tool to the features we already offered. As a result, we were able to launch the self-service channel on the internet in just six months, keeping pace with the fast-moving telecommunications market,” said Agenor Leão, systems development director, Vivo.