Vodafone Romania Improves Business Agility and Customer Satisfaction, with 10x Faster Business Intelligence Delivery and 12x Faster Processing
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Vodafone Romania Improves Business Agility and Customer Satisfaction, with 10x Faster Business Intelligence Delivery and 12x Faster Processing

  • Oracle Customer:  Vodafone Romania
    Location:  Bucharest, Romania
    Industry:  Communications
    Employees:  2,600
    Annual Revenue:  $1 to $5 Billion

Vodafone Romania is a wholly owned subsidiary of Vodafone Group plc, the world’s largest mobile communications provider, and it is the seventh-largest Vodafone subsidiary in the world by number of subscribers. Vodafone was the first telecommunications company to launch a global system for mobile communications network in Romania in 1997, and the first operator to offer third-generation (3G) cell-phone technology services in 2005, followed by a network upgrade to 3G broadband–high speed data packet access. In October 2012, Vodafone was also the first company to offer fourth-generation cell-phone technology (4G) mobile data to Romanian subscribers.

Over the years, Vodafone has maintained a reputation for driving progress and innovation in the marketplace. Businessweek and Boston Consulting Group named Vodafone among the top-25, most-innovative companies in the world, while an analysis by the Ethisphere Institute places it among the top most-ethical businesses.




A word from Vodafone Romania

  • “Migrating our enterprise data warehouse from an existing legacy platform to Oracle Exadata proved to be a really smart business decision. We cut processing times for operational data in half, enabling users to run the analytics required for the business 10x faster. Our improved business agility helps us to better serve customers.” – Alexandru Ilie, Senior Manager Technical Delivery, Vodafone Romania

  • Eliminate delays in business intelligence and decision-making activities—such as tactical or strategic telecommunications service marketing—by migrating the enterprise data warehouse from outdated, slow-performing legacy hardware to a better-performing platform
  • Identify a hardware solution for the enterprise data warehouse that enables seamless migration for customer-related data, such as provisioning, services activation and utilization, and billing meets budget limitations and can be implemented in a two-week timeframe
  • Ensure that the enterprise data warehouse is scalable to support the telecommunications industry’s growth as the largest user of high-volume data and information systems
  • Reduce database maintenance costs and ongoing tuning challenges with an efficient data processing solution that enables staff to concentrate on content quality
  • Ensure that databases across the entire enterprise are processed into the warehouse overnight for archival, analysis, and security purposes, so that employees can access service-utilization data and use it for tailored offerings and faster time to market


  • Deployed Oracle Exadata Database Machine on Linux to host 125 terabytes of uncompressed communications data into only 40 terabytes of warehouse space, achieving 300% data compression versus 40% data compression on the legacy infrastructure, with additional warehouse space for growth
  • Ensured warehouse scalability, as Oracle Exadata databases and clusters span across multiple hardware generations providing a smooth upgrade path
  • Decreased data processing time for customer-related data—such as provisioning, services activation and utilization, billing, payments, collection, and usage data—from 21 hours to 5 hours, making data available to users one business day earlier
  • Achieved a 10x increase in query response times making information more quickly available to end users and management, and increasing their ability to predict and react to communications market changes
  • Obtained a unified view of hardware and software with the integrated Oracle Enterprise Manager that provides a holistic approach to Oracle Exadata administration and tools to diagnose problems, such as performance bottlenecks and hardware faults
  • Created new ad hoc queries and strengthened companywide accountability, tying store, department, and employee performances to metrics in the enterprise data warehouse
  • Achieved superior resource management because Oracle Exadata is easier to manage, can handle diverse analytical workloads with ease, decreases maintenance costs, and empowers database administrators to ensure data quality
  • Ensured seamless data migration on time and within budget by transferring 100% of project ownership to Oracle Advanced Customer Support Services, a team of highly skilled engineers that managed the process, end-to-end, maximizing system performance
  • Attained new performance highs and system optimization without any business interruption, with each quarterly patch deployment—part of Oracle Exadata Start-Up Pack delivered by Oracle Advanced Customer Support Services—which accelerated operational readiness and return on investment
  • Strengthened communications market presence by enabling better analytics and faster decision-making in areas such as communications customer retention policies, new product promotion, and packaging services into bundled offerings

Why Oracle

While forced by system performance to bring a positive change to the data warehouse platform, Vodafone’s time and budget restrictions were low and inflexible. Vodafone’s technical delivery team analyzed solutions from multiple vendors, but most projects would have led to major transformational changes in database structure as well as time-consuming and expensive team efforts for the migration. Oracle Exadata was the only solution that was capable of offering a quick drag-and-drop migration while dramatically increasing warehouse performance and data compression.

“We have used Oracle Database for many years with very good results and we are happy to see it working even better within an engineered system. Providing timely access to accurate data, irrespective of its source was always a business-critical issue for us. Oracle Exadata Database Machine combines massive memory and low-cost disks to deliver the performance we need,” said Alexandru Ilie, senior manager technical delivery, Vodafone Romania

Implementation Process

The first phase was a proof of concept in which Vodafone compared Oracle Exadata against specific acceptance criteria. Oracle Consulting reviewed possible migration paths from the existing system and environment to the Oracle Exadata environment, defined platform migration strategy and testing plans, migrated six terabytes of relevant data to the Oracle Exadata Database Machine, and performed technical data validation.

Vodafone took three weeks to test the solution against business scenarios, and the results were outstanding: 12x faster operational data processing, 10x faster business intelligence reporting, and 3x faster data consolidation. The results positioned the Oracle solution above expectations, and the migration was quick and seamless.

Oracle had 100% ownership and responsibility in the implementation, with Oracle Advanced Customer Support Services managing installation, configuration, and production support readiness. The organization later performed the quarterly patch deployment without any business interruption. The project was delivered on time and within budget.