Zebra Technologies Corporation is a global organization with 2,200 employees in 30 countries. Zebra’s extensive portfolio of bar code, receipt, kiosk, and RFID printers and supplies, as well as real-time location solutions give a digital voice to assets, people, and transactions—providing greater visibility into mission-critical information.
As the company continued to grow, particularly internationally, it found that its legacy systems for managing sales and marketing activities could not effectively scale. It needed to implement a Web sales channel that could deliver a different customer experience by channel, channel partner, geography, or language. Zebra replaced more than 147systems with Oracle’s Siebel Customer Relationship Management, providing a centralized database for all customer data. The system enables 500 users across sales, marketing, and operations to track more than 6,000 channel partners and 930,000 prospects.
“We needed to move region by region, module by module,” said Andy Bloomfield, IT Director, Global CRM lead, Zebra Technologies Corporation. “Oracle’s Siebel Customer Relationship Management had the flexibility we needed, while easily managing global complexities like currencies and language.”
Zebra deployed Oracle’s Siebel CRM base applications in early 2009, in Europe, and implemented the system in North America, Latin America, and Asia Pacific in 2010. Zebra rolled out order-to-cash and other functionality utilizing Siebel, SOA integration and Oracle E-Business Suite Release 12 in Europe in January 2011. This functionality was also rolled out in North America and Latin America in February 2012.
The company continues to roll out additional modules in Asia Pacific.
Zebra worked with CRMantra to build a modern front-end to its e-commerce portal, which is supported by Siebel CRM on the back-end. CRMantra built the e-commerce Web pages and integrated them into the Siebel solution.