In The Know for Customers provides important information about major Oracle announcements and policy or process changes and how they affect you.
These communications help provide clarity on topics, raised by our customer communities, by answering frequently asked questions and explaining Oracle's strategy in specific areas. Useful resource links and pointers to more information are included.
- Customers in the Know Blog: Exclusive Thought Leadership for Customers
Oracle strives to drive customer-focus into all aspects of its business. Read and follow Oracle Senior Vice President and Chief Customer Officer, Jeb Dasteel's blog,"Customers In the Know," where he and guest contributors explore ideas, programs and trends that drive customer success, increase retention, and loyalty. Here are a handful of recent posts.
- Cloud's Second Act: Business/IT Collaboration Emerges as Gold Standard (August 25, 2015)
"Cloud Computing Comes of Age," a recent Harvard Business Review (HBR) study conducted on behalf of Oracle, reveals that collaboration between IT and business leaders is becoming the gold standard as cloud enters its second act. This is why, at Oracle, we're here to help our customers succeed in their cloud journeys, applying our experience and solutions to help today's enterprises and CIOs achieve a new level of agility and innovation.
- Big Data and a Holistic Approach to Customer Experience (August 11, 2015)
With the proliferation of smart mobile devices and the emergence of social media, customer interaction channels and data have exploded. In their big data journeys, many organizations are making significant traction in understanding how customers behave or will behave from transactional perspective. Oracle Chief Customer Officer, Jeb Dasteel, shares that the real potential of big data when it comes to the customer experience is in using it to gain a holistic understanding of the customer in terms of needs and motivations.
- Emerging CX Trends
The collection of customer feedback and insights is critical to every business and serves as the foundation of our customer experience strategy and programs. Read this post from Jeremy Whyte, Oracle’s senior director of customer feedback and response programs, on our efforts.
- Best Practices Shine at EMEA User Group Leader Summit (July 14, 2015)
User groups are the voice of the customer and provide priceless insight that informs our strategies. In addition to Oracle's ongoing interaction with user groups across the globe, we convene annual summits of user group leaders in each global region designed to capture concentrated feedback and explore new initiatives.
- Writing the Book on Putting Customers First (June 30, 2015)
Customer experience cannot be a siloed discipline in the modern enterprise. That's the message from Jeanne Bliss, who's been a chief customer officer (CCO) for more than 20 years, in her new book, Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine, featuring Oracle Chief Customer Officer, Jeb Dasteel.
- Soaring with Social (June 17, 2015)
Oracle Social Cloud is all about helping you, our customers, put the power of social media to work in your enterprises—holistically, flexibly and effectively. It's an important part of our commitment to helping you deliver the best customer experience wherever your customer touches your brand. That's why we're thrilled to hear some of the customer feedback that led to Oracle's recent selection as #1 Best Bet social media tool for large enterprises.
- RoD: Return on Disinvestment (June 1, 2015)
With Cloud, return on disinvestment is where the true value is. The on-premise world has costs in CapEx, OpEx, lost opportunities, degrading service levels, under used resources, and repeated cycles of upgrades or replacements. If Cloud simply replaced CapEx with OpEx it would only be of incremental value. But in fact, it's the avoidance of all the other problems associated with on-premise and the opportunity to channel resources towards what's really important to the bottom line of your business that are the bigger pay-backs by far. Investments in your company's competitive differentiators and customer and employee engagement—are examples of key focus areas that could benefit from reallocation of resources that were dedicated to on-premise—call it the Return on Disinvestment.
- Continuous Improvement of the Cloud Customer Experience (May 19, 2015)
When it comes to Cloud, customers expect a solution that enables personalization, constant connectivity and security. And, through it all, we know that customers want an easy business relationship with their Cloud provider. To enable this, we focus on "Ease of Doing Business" attributes.
- Oracle Excellence Awards - Recognizing Unparalleled Success (April 21, 2014)
Striving for success is what drives Oracle and our customers to continually discover innovative uses for Oracle technology and to deploy groundbreaking solutions and best practices. This is why Oracle Chief Customer Officer Jeb Dasteel is delighted to enter a new season of Oracle Excellence Awards where we have the opportunity to recognize those customers that have excelled in driving business value working in partnership with Oracle.
- Oracle and Salesforce.com Partnership