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Eloqua's innovative solutions power the success of award-winning marketing teams worldwide. They target prospects, easily execute campaigns, send leads to sales in real time, convert more deals, and demonstrate measurable ROI. Transform the way you market in the digital age while delivering an integrated and highly personalized customer experience. See how Modern Marketing works:
- Modern
Leading Modern Marketing platform and best practice experts
- Connected
Sales and marketing process alignment and system integration
- Proven
Proven performance and results for the complex enterprise
Launch Campaigns in Days
"Our marketing automation platform implementation is delivering a hugely valuable set of capabilities, programs, content and results. It's helping yield the best demand generation lead and web revenue results our company has ever seen."
—Dustin Grosse, Chief Marketing Officer, DocuSign
- Automate email and content marketing programs
- Streamline the process with blueprint templates
- Trigger campaigns aligned to purchase patterns
Align Marketing and Sales
- Provide sales with profiles of prospect behaviors
- Enable sales with access to prebuilt campaigns
- Employ lead scoring to increase lead quality
Drive Revenue Performance
- Convert more leads
- Boost sales pipeline
- Increase close rates
Targeting
- Digital Body Language—Get a more complete picture of prospects to improve
messaging, engagement, and offer timing with personalization
- Content Alignment—Capture data at each interaction from online behavior such as website visits, downloads, social networks, and searches
- Oracle Eloqua Profiler—Provide sales with a common tool that aligns marketing and CRM information to generate real-time sales actions
Engagement
- Oracle Eloqua Campaign Canvas—Create campaigns in days not weeks using an easy-to-use drag-and-drop interface without writing any code or HTML
- Oracle Eloqua AdFocus—Map a prospect's online behavior to display ad versions to individually target and personalize to the recipient
- Oracle Eloqua Social Suite—Curate content from your prospect's trusted
networks and tie social activities to leads, pipeline, and even revenue
Community and Events
Conversion
- Sales Alignment—Align marketing and sales processes to boost revenue performance using profiles, content, and engagement
- Oracle Eloqua Engage—Enable sales using pre-populated templates with consistent branded content they can use to nurture and close deals
- Oracle Eloqua Discover—Give sales an easy to understand, prioritized view of the most engaged prospects and accounts to increase lead generation quality
Analytics
- Marketing ROI—Measure marketing return on investment and report on performance from major initiatives to individual campaigns
- Benchmarking—Measure yourself against other leading Modern Marketers using comprehensive industry benchmarking
- Oracle Eloqua Insight—Measure everything from email campaign performance
to web traffic with dashboards and closed-loop reporting tools
Related Products and Solutions
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