Shift from Transaction to Engagement
with Oracle Social Relationship Management

Events

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View a replay of the Webcast: Oracle Buys Eloqua—Adds Leading Modern Marketing Platform to the Oracle Customer Experience Cloud

Oracle CloudWorld - Find an event near you

One-Stop Platform for Superior Customer Service

Now available, Oracle Social Marketing Cloud Service is a cloud-based, software-as-a-service (SaaS) solution for managing your brand presence on Facebook, Google+, Twitter, and other emerging social networks. This single, integrated platform provides all the tools social marketers need, including administrative features for managing your brand's social properties, creating an engaging social experience, aligning campaigns and teams, and driving improvement back into your social marketing strategy.

Integration with Oracle Social Engagement and Monitoring Cloud Service, a companion Oracle Social Relationship Management product, enables you to monitor social conversations that impact your brand, gain insight into customer likes, dislikes, and perceptions and drive them directly back into your social campaigns, social properties and communities. And, because social isn't the only channel you use to deliver your differentiated customer experience, integration with CRM systems including Marketing, Sales, Commerce and Customer Service enables you to provide the right action and a consistent message across customer touchpoints.

Social Marketing

By taking advantage of the custom modules available in Oracle Social Marketing Cloud Service, you can:

Making Sense of Social Media

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• Five Questions About Managing Social Media that You Should Ask Your Agency (PDF)
• What Customers Want: Tips for Creating and Marketing a Social Catalog (PDF)
• Using Social Gaming to Drive Engagement (PDF)
• White paper: Five Questions About Managing Social Media that You Should Ask Your Agency (PDF)
• Oracle Social Relationship Management Solution Brief (PDF)

The Social Workforce

You can also help your workers be more productive by empowering them to begin building their own internal social network and connect with other domain
experts and colleagues with similar interests.

Social Sales

To further enhance the customer experience, Oracle offers an integrated set of commerce solutions to deliver a consistent, relevant, and personalized cross-channel buying experience for your customers. Oracle SRM allows your business to integrate with Facebook to enhance the customer experience across channels and capture additional sales with a transactional Facebook storefront.

And, because social isn't the only channel you use to interact with customers, Oracle Social Relationship Management cloud solutions are integrated with the systems you already use to run your business—including marketing automation, sales force automation, customer service and support, and commerce applications. It's a complete strategy to help you avoid the complexity of managing products from multiple vendors and the risk of costly "social silos"—the result of trying to stitch together disparate workflows and metrics from disparate teams and tools.