Shift from Transaction to Engagement
with Oracle Social Relationship Management

 
 
Stay Connected:


It's a fact: More than 75% of consumers posted a negative comment on a social networking site after a poor customer experience. Yet 70% of companies have little understanding of the social media conversations around their brand. Oracle's Social Relationship Management (SRM) simplifies the deployment of social solutions through cloud delivery, mobile access, and integration with key back-end business applications.

Oracle SRM solutions enable your company to leverage social interactions that build stronger relationships with customers, deliver consistent and relevant brand experiences across touch points, and better engage and connect employees and partners. These cloud-based solutions, designed to integrate with your existing business processes, can be deployed quickly, reduce IT dependency, and offer a lower TCO.

Social Marketing

Oracle SRM enables you to listen, create, manage, share, and measure social conversations to create a unified experience across all customer interactions.

With Oracle SRM, you can execute social marketing strategies and support your global brands by publishing social content, engaging fans, and customizing your brand's character. You can also gain deeper insight from social conversations to better connect with your customers. Establish, build and grow your brands via social media by:

  • Delivering timely response through integrated workflow and view of global holistic information on customer social interaction
  • Enabling targeted communication to any device across all social networks
  • Providing comprehensive view of social activities across marketing, sales and customer service
  • Measuring influence, engagement and relationships across all media

The Social Workforce

You can also help your workers be more productive by empowering them to begin building their own internal social network and connect with other domain
experts and colleagues with similar interests.

Social Sales

To further enhance the customer experience, Oracle offers an integrated set of commerce solutions to deliver a consistent, relevant, and personalized cross-channel buying experience for your customers. It allows your business to integrate with Facebook to enhance the customer experience across channels and capture additional sales with a transactional Facebook storefront.

Social Service

Help you monitor and gauge sentiment of relevant customer conversations and as they occur on social networks. Identify customers based on previous interactions and establish social influence, capture and share conversations into a single knowledge foundation, and route important conversations to qualified company representatives for customer service follow-up.

Social Human Capital Management

Help your workers be more productive by building their own internal social network and connect with other domain experts and colleagues with similar interests. Increase employee engagement by enabling your employees to advertise their skill sets and experience. Help your managers better understand their workforce capabilities and relationships and source skills to the right jobs.

 

 

Social Networking Facts


Social Networking Facts

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